THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

#LikeAGirl

Winner in Consumer Brand

Silver Distinction in Hashtag, YouTube

About this entry

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.

RESULTS After 2 Months:

-Viewed 76 Million time globally

-#LikeAGirl 4.4 Billion impressions

Why does this entry deserve to win?

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.

RESULTS After 2 Months:

-Viewed 76 Million time globally

-#LikeAGirl 4.4 Billion impressions

Media

Video for #LikeAGirl

Entrant Company / Organization Name

Leo Burnett, Toronto, Chicago, London/Holler

Link

Entry Credits