Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.
RESULTS After 2 Months:
-Viewed 76 Million time globally
-#LikeAGirl 4.4 Billion impressions
Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.
RESULTS After 2 Months:
-Viewed 76 Million time globally
-#LikeAGirl 4.4 Billion impressions
