From the 7th Annual Shorty Awards
Best Use of a Hashtag
The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.
Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.