ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best Use of a Hashtag

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.

Click here to see the previous winner and nominees.

Winner

Hashtag
winner
#PutACanOnIt
Red Bull is known throughout the world for its branded Mini Coopers and iconic cans. Those little cans symbolize giving wings to people and ideas and hold a special place in the hearts (and hands) of Red Bull consumers. Every minute on social media Red Bull fans share photos and videos featuring the can within their personal stories.Last summer Re…

Finalists

Hashtag
finalist
silver
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines …
Hashtag
finalist
#100happydays challenge
100happydays is a global social movement of people who believe that happiness is a matter of personal choice. They all embarked on a personal challenge to find the answer to the question: "Can you be happy for 100 days in a row?" Using social media as a personal gratitude journal, the 100happydays challenge combines modern passion and growing tren…
Hashtag
finalist
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be an asset and primary driver for viewership. Although Bean himself does not participate on social media platforms, his previous roles (Game of Thrones; Lord of the Rings) generated and continue to be the inspiration for strong fandom content, especia…
Hashtag
finalist
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage today's consumers. As a brand our strategy was to create a platform that moves from "observing" Priceless moments to creating Priceless experiences for our cardholders.At the 2014 GRAMMYS, with brand ambassador Justin Timberlake, we unveiled #Priceles…
Hashtag
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still continue that deadly behavior. For them, FOMO outweighs the fear of dying while driving.To break this addictive behavior we gave them something simple to ease the social pressure to respond. #X to pause the conversation. A simple text shorthand, signi…
Hashtag
finalist
The Voice Instant Save
The Voice Save is the first and most impactful Twitter-based vote on TV. Indeed, measured by volume, the Voice Save is the most successful Social TV integration of all time.Here's how it worked: Each week, when the bottom three contestants were announced, the audience could choose a contestant to save from elimination by tweeting their vote using …
Hashtag
finalist
Thrown Back Thursdays
#tbt (Throw Back Thursday) is the fourth most popular hashtag on Instagram with millions of posts, many of them sharing nostalgic, favorite travel memories. In order to promote summer travel and grow Expedia's Instagram followers, Expedia took #tbt literally: Every Thursday, people who tagged their posts with "#ThrowMeBack" were entered to actuall…
Hashtag
finalist
UN Women’s #HeForShe Solidarity Movement for Gender Equality
HeForShe is a solidarity movement developed by UN Women to engage men and boys as advocates and agents of change for the achievement of gender equality. The campaign launched in September 2014 with a monumental speech by Emma Watson at the United Nations, highlighting the critical role of men and boys in the quest for gender equality. The #HeForS…

Nominees

Hashtag
#ASmartCookie for ORGANIX Jerky Chip Cookies
Objective:Generated interest in Castor & Pollux' new ORGANIX Jerky Chip Cookies with pet parents, pet influencers and bloggers through our unique hashtag gallery with the unique hashtag, #ASmartCookie. Ask pet parents to sound off on social media about their experiences with our new ORGANIX Jerky Chip Cookies using hashtag #ASmartCookie. Strategy: •Created …
Hashtag
#AaronsBack
Aaron Livesy was Emmerdale's misunderstood bad boy with a big heart. Saving his best friend Adam, coping with mental illness and discovering his sexuality made him a force to be reckoned with. Through so much adversity, the character amassed a huge cross-generational social following - helping to expand the reach and buzz of Emmerdale.So when a persona that…
Hashtag
#AprendizCelebridades (The Celebrity Apprentice Brazil), 1st edition
The first edition of The Celebrity Apprentice (Aprendiz Celebridades) in Brazil outstands itself for the heavy and smart usage of Twitter, and the strong interaction with the second screen. Through the #AprendizCelebridades hashtag, Twitter users became a "virtual counselor" and could advice on eliminations; comment the show and had their tweets shown on sc…
Hashtag
#AskManUtd
Objective: As a new sponsor of the Premier League team, Manchester United, we needed to insert ourselves into the football community in an authentic way. As a new sponsor of a storied English football club, and the sizable sponsorship price tag, we thought many fans may be concerned that we were only about the logo on the jersey. We knew that we had a respo…
Hashtag
#CarlsbergTalk with LFC
#CarlsbergTalk is a monthly event produced by Carlsberg, the longest serving commercial Partner in the Barclays Premier League, and Liverpool FC to life by tapping into football fans passion points and creating the opportunity to talk to both Liverpool FC legends and current LFC players. The aim is to increase awareness of the partnership between LFC and Ca…
Hashtag
#IKEAselfie
The social truth is: IKEA fans invented the selfie. The internet is full of self-portraits taken by customers shopping at IKEA. Mirror selfies, happy shopping moments, eating hot dogs without using hands, romantic kisses with furniture or running through the bed section – naked. Yeah, we had them all. For the 40th anniversary of IKEA Germany, we celebrated…
Hashtag
#ItsMillerTime
It's Miller Time is iconic. A classic tagline that'll live on for generations. It belongs to Miller Lite. How could Miller Lite turn it into a consumer facing battle cry? After all, we make Miller Lite but the fans make Miller Time.
Hashtag
#MTVStars of 2014
What:#MTVStars of 2014 was a social media voting campaign of enormous scale.The campaign involved users voting for their favourite artists amongst the biggest "stars" of 2014. Music 'stars' were selected by an MTV panel based on social media following, chart performance, TV, digital performance and relevancy throughout the year. To vote, users had to tweet …
Hashtag
#OneLessStranger
Objective: Our objective was to launch an audacious social experiment to rid the world of strangers. At Airbnb, we aspire to create a world where people can Belong Anywhere. The primary barrier we face in achieving this aspiration is strangers. Strangers disrupt feelings of acceptance and therefore the enemy of belonging.Strategy: What happens when Airbnb i…
Hashtag
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors was no small challenge. We knew we had to transform the consumer connection with this product to break through, so we started by building the campaign on a unique message that was of service to her: Eye shape matters when it comes to applying shadow (just like…
Hashtag
#SignOfLove
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations to minors'— effectively condemning demonstrations of LGBTQ love and support for LGBTQ groups. In response, Lush created the #SignOfLove campaign to join global pressure against the Russian government and to stand up for global gay rights.Lush launched the campa…
Hashtag
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create positive, social brand conversation on Cigna enterprise social media channels by encouraging individuals to share and celebrate their healthy moments and activities – both onsite at Cigna sponsored events in August and individually on Twitter. The campaign took a…
Hashtag
5 Days of Equality
Over 5 days, the world recognized the marriages of 31 same-sex couples in Australia.
Hashtag
@midnight #HashtagWars
@midnight is more than a late night game show, it is an immersive 24/7 experience that is constantly redefining interactive entertainment. @midnight's signature game, #HashtagWars, has taken the world by storm. The game starts on television, and within minutes is the number one worldwide trend on twitter. Not sometimes, but every single night. @midnight isn…
Hashtag
DDTyme
Dunkin' Donuts wanted to create a coffee promotion to reach Millennials. We added Julian Edelman of the New England Patriots, comedian co-host Don Zollo, and the perfect setting in Boston, MA to make it an engaging story.We called it DDTyme. First we built excitement across social. Then we hosted an event, where fans got to participate in :11 with #11 (11 s…
Hashtag
Hulu #TBTV – Throw Back Television
This creative exploration series was designed to promote the deep content library of titles in Hulu's digital vaults to the viewing customers. Our objective was to hit the nostalgia factor of well-known past series using the trending topic #tbtv on Throwback Thursdays (#tbt).
Hashtag
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the brand engaged with influencers in Wedding and Lifestyle categories to produce and syndicate high-quality content that showcased the brand's bridal collection and a consumer's overall bridal experience at Jared® The Galleria Of Jewelry, Focusing on past, present…
Hashtag
Nespresso #TheCoffeeRevolution at SXSW
Nespresso had struggled to find an audience in the US with its European-influenced quality and luxury messaging. With limited scope and a shoestring budget, we used the SXSW conference to prove that aligning the brand with innovation and tech culture was the key to translating the brand's position to a US audience. In doing so, we shattered expectations, be…
Hashtag
Papa John’s Better #Bendgate
Objective: Leverage the popular Twitter trending topic #Bendgate—which was elevated with the launch of the new iPhone 6 to bring Papa John's pizza into the social conversation in an on-brand, ownable way with a 'Better Ingredients. Better Pizza.' Lens for social content.Strategy: Align Papa John's to relevant pop culture moments and convey 'better messaging…
Hashtag
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the power of YouTube's community to ignite a worldwide conversation about equality during the World Cup and Gay Pride Month. Introducing #ProudToPlay, a YouTube-powered cause that brought together athletes, celebrities and YouTube personalities to champion equali…
Hashtag
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about cars, and visiting the New York Auto Show, but unfamiliar with the car. They needed to try before they would buy – and Volvo needed to give automotive enthusiasts and auto show visitors a catchy and socially-informed reason to check out the XC60. Joyride Live …
Hashtag
Wonders of South America Blogger FAM Series
To further the brands' already existing Only in South America campaign, LAN Airlines & TAM Airlines launched the @onlyinsouthamerica Instagram account, its first join social media profile since the airline merger, and an influencer series designed to highlight the wonders found only in their regio - South America. The brands partnered with influential …
Hashtag
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of fans around the 2014 World Cup. The aim was to unite fans in a single action, enabling people everywhere to take part across Twitter and see their impact displayed live in Brazil during a historic moment. Creative SolutionFrom 9th July - 12th July 2014, World …
Hashtag
Xbox Levels Up with #WhyIGame
A simple question: "Why do you play Xbox?". A simple hashtag: #WhyIGame. A simple strategy: Develop video, art, and copy that speak to the shared experiences and emotions around gaming, then use that to drive conversation around Xbox One. Result? Our little hashtag garnered over 38,000 mentions...