THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 7th Annual Shorty Awards Best Use of a Hashtag

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.

Click here to see the previous winner and nominees.

Nominees

finalist
#100happydays challenge
100happydays is a global social movement of people who believe that happiness is a matter of person…
#ASmartCookie for ORGANIX Jerky Chip Cookies
Objective:Generated interest in Castor & Pollux' new ORGANIX Jerky Chip Cookies with pet parents, p…
#AaronsBack
Aaron Livesy was Emmerdale's misunderstood bad boy with a big heart. Saving his best friend Adam, c…
#AprendizCelebridades (The Celebrity Apprentice Brazil), 1st edition
The first edition of The Celebrity Apprentice (Aprendiz Celebridades) in Brazil outstands itself fo…
#AskManUtd
Objective: As a new sponsor of the Premier League team, Manchester United, we needed to insert ours…
#CarlsbergTalk with LFC
#CarlsbergTalk is a monthly event produced by Carlsberg, the longest serving commercial Partner in …
finalist
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be…
#IKEAselfie
The social truth is: IKEA fans invented the selfie. The internet is full of self-portraits taken by…
#ItsMillerTime
It's Miller Time is iconic. A classic tagline that'll live on for generations. It belongs to Mille…
finalist
silver honor
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always…
#MTVStars of 2014
What:#MTVStars of 2014 was a social media voting campaign of enormous scale.The campaign involved u…
#OneLessStranger
Objective: Our objective was to launch an audacious social experiment to rid the world of strangers…
finalist
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
winner
#PutACanOnIt
Red Bull is known throughout the world for its branded Mini Coopers and iconic cans. Those little c…
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
#SignOfLove
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations t…
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create pos…
5 Days of Equality
Over 5 days, the world recognized the marriages of 31 same-sex couples in Australia.
@midnight #HashtagWars
@midnight is more than a late night game show, it is an immersive 24/7 experience that is constantl…
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
DDTyme
Dunkin' Donuts wanted to create a coffee promotion to reach Millennials. We added Julian Edelman of…
Hulu #TBTV – Throw Back Television
This creative exploration series was designed to promote the deep content library of titles in Hulu…
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the b…
Nespresso #TheCoffeeRevolution at SXSW
Nespresso had struggled to find an audience in the US with its European-influenced quality and luxu…
Papa John’s Better #Bendgate
Objective: Leverage the popular Twitter trending topic #Bendgate—which was elevated with the launch…
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…
finalist
The Voice Instant Save
The Voice Save is the first and most impactful Twitter-based vote on TV. Indeed, measured by volume…
finalist
Thrown Back Thursdays
#tbt (Throw Back Thursday) is the fourth most popular hashtag on Instagram with millions of posts, …
finalist
UN Women’s #HeForShe Solidarity Movement for Gender Equality
HeForShe is a solidarity movement developed by UN Women to engage men and boys as advocates and ag…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…
Wonders of South America Blogger FAM Series
To further the brands' already existing Only in South America campaign, LAN Airlines & TAM Airli…
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
Xbox Levels Up with #WhyIGame
A simple question: "Why do you play Xbox?". A simple hashtag: #WhyIGame. A simple strategy: Develop…