ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards

#100happydays challenge

Finalist in Hashtag

About this entry

100happydays is a global social movement of people who believe that happiness is a matter of personal choice. They all embarked on a personal challenge to find the answer to the question: "Can you be happy for 100 days in a row?" Using social media as a personal gratitude journal, the 100happydays challenge combines modern passion and growing trend towards mobile photography together with scientifically proven benefits of mindful living, leading to a real positive change in personal well-being.

Participants registering for the challenge are constantly encouraged to find at least one little thing that made them happy on that day; to upload the picture to social media with #100happydays hashtag; and to do it for next 100 day in a row. While participants also had a chance to keep the challenge private, the social sharing aspect motivated to stick until the end of the challenge and to inspire more people to choose happier living.

The 100happydays challenge started in fall 2013 by a single individual who tried to find happiness in his life by appreciating what he had; but happened to help the whole world in stead. It was almost like a Forrest Gump run - started alone, by day 7 - with 50 people, by day 30 - there were tens of thousands. Until today, there are more than 2 million people who took the challenge in over 190 countries in the world and captured over 23 million happy moments on instagram only.


Why does this entry deserve to win?

The main reason why #100happydays hashtag should win a Shorty award lies in the combination between its worldwide reach, its high user engagement and its power not only to generate awareness, but to drive real life and behavioral changes.

1. True worldwide cross-platform reach:

a) The website got over 5 million views, leading to over 1.5 million direct website registrations.

b) Over 25 million pictures have been posted on instagram only, Facebook has more than 10 million hashtag mentions, and Twitter - 3 million tweets. Combining instagram and Facebook with Twitter, Tumblr and all other popular social media, the estimate combined reach is counted in tens of billions.

c) The challenge was picked up by celebrities from Hollywood to Bollywood and by major global news outlets - from NBC News to Huffington Post.

c) Unlike other major campaigns, the challenge achieved success not only across traditional social media platforms - Facebook, Instagram, Twitter and Tumblr - but also local ones such as Weibo and VK.

d) By now people from over 190 countries in the world have registered for taking the challenge at least once, which makes it a truly global campaign.

2. New standard of user engagement:

a) To allow the hashtag reaching furthest corners of the world, the users were enabled to crowd-translate the website into their native language. As a result, the website is currently available in 66 languages and dialects from minority languages in South East Asia to imaginary languages like Pirate language. In total, users have spend over 5000 translation hours on the website.

b) The challenge has a significant retention rate: 87% of asked participants have responded they would take the challenge again this year, while the majority of the rest admitted they continue using #100happydays hashtag on occasional basis to mark their happiest moments. Unlike other hashtags, the geographical spread of #100happydays is still high even one year later. At the moment, the hashtag is being used in over 110 countries across the world.

c) Is there a better way to test the strength of the concept than if the challenge can make a difference on the engagement of a different brand? When TODAY Show took the challenge on behalf of the show, their Facebook post engagement more than doubled comparing to that of pre-Superbowl coverage (to be specific, +135% in Facebook likes & +104% in overall social engagement).

d) Back in the days Harley Davidson was used as a case study of brand engagement because their customers were making tattoos of their logo. How about tattoos of the life-impacting hashtag #100happydays? We have seen that as well.

3. Transformational use of the hashtag:

To understand if the hashtag actually leads to any changes in subjective well-being, we have asked participants to evaluate how happy they have been feeling lately. On a random basis, we send check-in messages to evaluate the progress during, at the end and after the challenge. Collected data suggested that participants who finish the challenge are on average 19% happier than in the beginning of the challenge, while the effect remains statistically significant up to 3 months after the challenge is completed. This result challenges the common perception of the hashtag use as a simple awareness tool and shows a case study how hashtags can shift user behaviors to bring positive change for both individuals and the society.

Media

Produced by

Dmitry Golubnichy // 100happydays foundation

Link