The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Awards

The Voice Instant Save

Finalist in Hashtag, Integration with Live Television

Entered in Twitter Campaign


The Voice Save is the first and most impactful Twitter-based vote on TV. Indeed, measured by volume, the Voice Save is the most successful Social TV integration of all time.

Here's how it worked: Each week, when the bottom three contestants were announced, the audience could choose a contestant to save from elimination by tweeting their vote using the hashtag #VoiceSave. The payoff was immediate, with the tallies announced live on-air.

Previous Twitter "votes" allowed users to log-in via social, or vote via Direct Message. But Voice Save allowed the audience to vote using Twitter the way they actually use Twitter: by tweeting their vote. As a Twitter executive told USA Today, "The Voice's Instant Save will be the first time Twitter will be used for an actual voting decision during a show."

The results were massive: According to Nielsen Social, due to the Voice Save, the show holds 8 of the Top 10 spots in 2014 when ranking episodes from broadcast networks by total tweets. In fact, The Voice Save owns the record for the most tweeted-about TV series episode ever (Nielsen Social).

Strategy and Execution


Entrant Company / Organization Name

NBC Entertainment, One Three Media, Warner Horizon Television & Talpa Content USA