THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Twitter Campaign

This award honors the most effective and creative Twitter-based marketing campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Click here to see the previous winner and nominees.

Nominees

#72hrsofyes
Our primary competitor, EMC, was the category leader by far. But not because they had a better pro…
finalist
#EverySimpsonsEver Marathon Live Tweet
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of co…
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend…
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
#SmashBash at PAX Prime
Nintendo wanted to bring one of Nintendo's most anticipated titles of 2014, Super Smash Bros. for 3…
finalist
#iyigelecek
Objective: Migros, Turkey's No:1 retailer recently changed its positioning with the new motto "İ…
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create pos…
5 Days of Equality
Over 5 days, the world recognized the marriages of 31 same-sex couples in Australia.
9/11 Memorial Museum Donate-a-Tweet
The National September 11 Memorial & Museum is a place where people honor and remember, but it rece…
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever t…
BMW i8 Tweet Drive
To match the innovation showcased by BMW at CES, we were asked to connect to key social medial infl…
Baja Blast from the Past
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Carnival Live Twivia
•Twivia Objective: Drive awareness of the new Carnival LIVE Concert series, with a secondary goal o…
Dove Men+Care – March Madness “Easy Decisions"
For the 2014 NCAA March Madness tournament, VaynerMedia helped Dove Men+Care lean in to their 2014 …
FedExCup Twitter Amplify Engages Golf Enthusiasts
Overview:FedEx had the exclusive opportunity to collaborate with PGA Tour and Twitter on an Amplify…
Fiksu Helps Shotzoom to First Mover Advantage on Twitter App Ads
Shotzoom is a mobile-only company that creates mobile apps focused on enhancing both sports and fit…
finalist
HBO, Veep Robocall #iSupportSelina
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
Hellmann’s #CincoDeMayo Celebration
Weber Shandwick's challenge was to bring Hellmann's Mayonnaise into the mix of everyday culinary co…
LFC and Warrior Q&A
This is the latest in a programme of engaging social media activities between Warrior and LFC which…
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Leeo #KnowYourNeighbor Campaign
Leeo is a connected home company that believes in the powerful role technology has in building stro…
finalist
MLB Network's #FaceOfMLB
Could inaugural winner Joey Votto repeat? Would New York Yankees living legend Derek Jeter take th…
MTV EMA 2014
The MTV EMA is the world's biggest night in music, and while this year's show brought together some…
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family…
Occupy Jambojet
The goals of the Campaign are to demonstrate that everyone can fly and in turn, grow Jambojet's on…
Pearson Learning Curve 2014
In May 2014, Pearson released our second international league table showing which countries have th…
Peperami World Cup
Post Office #LoveSundays
Post Office needed to drive big improvements in the trading performance of their deteriorating 'Mai…
Pretty Little Liars #FatAlFinale RIP Mona Campaign
To get fans buzzing about the summer 2014 finale of Pretty Little Liars, we created a multi-platfor…
SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven
To show fans that SKIPPY peanut butter is the funnest (yes we said funnest) peanut butter around an…
Scooter the Neutered Cat
@NeuteredScooter and The Ten Movement are on a mission to end kill-shelter execution and give cats …
Star Movies Secret Screening
It was about time that India gets introduced to an idea that will take their movie screening experi…
finalist
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
winner
The Bench
To generate awareness for upcoming changes to its academic eligibility standards for student-athlet…
The Knick
In early 2014, renowned director Steven Soderbergh announced he was coming out of retirement to hel…
The Voice Instant Save
The Voice Save is the first and most impactful Twitter-based vote on TV. Indeed, measured by volume…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
finalist
XFINITY Makes Live Sports More Live with #SignMyTweet
We took one of the most beloved aspects of fandom – the autograph – and reimagined it. #SignMyTweet…