13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Twitter Campaign

This award honors the most effective and creative Twitter-based marketing campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Click here to see the previous winner and nominees.

Finalists

finalist
#EverySimpsonsEver Marathon Live Tweet
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of course. In an effort to unify fans during the #EverySimpsonsEver event on FXX, we created the @EverySimpsons account and tasked its managers to live-tweet the entire marathon. 24 hours a day. 7 days a week. 12 days straight.On 8/21/2014, the marathon b…
finalist
#iyigelecek
Objective: Migros, Turkey's No:1 retailer recently changed its positioning with the new motto "İyi Gelecek" which roughly translates "It Is Good For You". Migros asked us to find a way to make its target audience familiar with this motto. Strategy: Since the new motto is appealing to people's feelings, we wanted them to really have an experienc…
finalist
HBO, Veep Robocall #iSupportSelina
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Veep to POTUS? With a series of robocalls, voicemails, text messages and social media content, the way "real" political candidates do. Only better. And funnier. And more engaging for American voters, we mean, fans.Together, HBO and GLOW had grown Veep'…
finalist
MLB Network's #FaceOfMLB
Could inaugural winner Joey Votto repeat? Would New York Yankees living legend Derek Jeter take the crown for his last season? Or would a dark horse surprise everyone? For the second year, to keep baseball top of mind with fans in the thick of the offseason, MLB Network's morning show Hot Stove launched a fully integrated Twitter competition to d…
finalist
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quickly established itself as the cultural sign that fall had arrived.Cut to 2014 and Pumpkin spice is everywhere, from bagels to beer.In this pumpkined-out world, Starbucks faced a challenge: to reinforce Pumpkin Spice Latte as the beverage that sparked…
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of fans around the 2014 World Cup. The aim was to unite fans in a single action, enabling people everywhere to take part across Twitter and see their impact displayed live in Brazil during a historic moment. Creative SolutionFrom 9th July - 12th July 20…
finalist
XFINITY Makes Live Sports More Live with #SignMyTweet
We took one of the most beloved aspects of fandom – the autograph – and reimagined it. #SignMyTweet presented by XFINITY was a one-of-a-kind live Twitter based autograph session that gave fans the chance to receive a signed, oversize version of their own personal tweet by a famous athlete.Our objective was to gain authentic credibility with sports…

Nominees

#72hrsofyes
Our primary competitor, EMC, was the category leader by far. But not because they had a better product.The fact is, they didn't. In a side-by-side comparison, HP's 3PAR StoreServe Storage offered multiple and measurable advantages over EMC.In a category where CTOs and CIOs are very reluctant to switch technologies, we had to give them an extremely compelli…
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend its loyalty program and drive higher levels of member engagement. To do this, the brand viewed social media campaigns as a way to provide exclusive opportunities, while deepening member activity with the brand. Based on this strategy, #HashtagHotel was born: …
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage today's consumers. As a brand our strategy was to create a platform that moves from "observing" Priceless moments to creating Priceless experiences for our cardholders.At the 2014 GRAMMYS, with brand ambassador Justin Timberlake, we unveiled #PricelessSurprises…
#SmashBash at PAX Prime
Nintendo wanted to bring one of Nintendo's most anticipated titles of 2014, Super Smash Bros. for 3DS, to a broader audience outside of the core gamer attendees of PAX Prime in Seattle, WA.The strategy was to promote the first-ever handheld version of the franchise by targeting popular, high-traffic tourist areas around Seattle during PAX Prime, using Ninte…
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create positive, social brand conversation on Cigna enterprise social media channels by encouraging individuals to share and celebrate their healthy moments and activities – both onsite at Cigna sponsored events in August and individually on Twitter. The campaign took a…
5 Days of Equality
Over 5 days, the world recognized the marriages of 31 same-sex couples in Australia.
9/11 Memorial Museum Donate-a-Tweet
The National September 11 Memorial & Museum is a place where people honor and remember, but it receives no federal funding. For the 9/11 anniversary, we were tasked to raise awareness of the museum and increase donations.Recent initiatives from other nonprofit causes proved that people love to share the fact that they've donated on social media. That was th…
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever they went. Including Twitter.To inspire a tech-savvy but ad-weary audience, we created the first-ever interactive configurator using Twitter cards. By allowing users to create and share a TLX of their own, we simultaneously created something that had never been…
BMW i8 Tweet Drive
To match the innovation showcased by BMW at CES, we were asked to connect to key social medial influencers in an equally innovative way. We followed influencers' Twitter feeds and surprised them by showing up at their locations, offering them a chance to drive the all-new hybrid BMW i8.
Baja Blast from the Past
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly became one of the restaurant's most in-demand fountain beverages. For years, DEW had heard pleas from fans, begging that Mountain Dew Baja Blast be sold at retail. In 2014, DEW knew it wanted to grant that wish to fans with a limited time offer—but how to do so in …
Carnival Live Twivia
•Twivia Objective: Drive awareness of the new Carnival LIVE Concert series, with a secondary goal of increasing engagement with the Brand and Musical artist.•Twivia is an interactive online game composed of 5 to 10 trivia questions on a specific artist, within a half hour time period, held on Twitter, where the winner can win a $25 Carnival Cruise gift card…
Dove Men+Care – March Madness “Easy Decisions"
For the 2014 NCAA March Madness tournament, VaynerMedia helped Dove Men+Care lean in to their 2014 campaign of "Easy Decisions," heightening and celebrating every tough, minute-by-minute decision that makes the college basketball tournament the thrilling, nerve-wracking experience sports fans love. From the thrill of cheering your alma mater's victory to re…
FedExCup Twitter Amplify Engages Golf Enthusiasts
Overview:FedEx had the exclusive opportunity to collaborate with PGA Tour and Twitter on an Amplify program during the 2014 FedExCup Season. This new launch partnership was recommended as a way to extend the FedExCup sponsorship beyond PGA Tour and help reach the golf audience, specifically the casual golfer, with awareness and reach/frequency as primary KP…
Fiksu Helps Shotzoom to First Mover Advantage on Twitter App Ads
Shotzoom is a mobile-only company that creates mobile apps focused on enhancing both sports and fitness. Their Golfshot: Golf GPS app, is a golf performance improvement app designed to make users better golfers and improve their scores.One of the main objectives of this campaign was to cost-effectively generate a large volume of loyal users for the Golfshot…
Hellmann’s #CincoDeMayo Celebration
Weber Shandwick's challenge was to bring Hellmann's Mayonnaise into the mix of everyday culinary conversation and culture. We made it our mission to turn Cinco De Mayo into…#CincoDeMAYO – a celebration of all things mayonnaise! And, of course, we invited the entire internet to join in the fun.Our objectives were twofold: use fun, unexpected humor to get peo…
LFC and Warrior Q&A
This is the latest in a programme of engaging social media activities between Warrior and LFC which aims to empower Liverpool FC fans by bringing them closer to the team, specifically the newer players, via social media. The aim was to create interesting and exciting new content which was easily shareable across various social media platforms while achievin…
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A Flavor™ submissions last year, they wanted to double that number in 2014.
Leeo #KnowYourNeighbor Campaign
Leeo is a connected home company that believes in the powerful role technology has in building stronger and safer communities. Since community is a part of Leeo's very DNA, the company sought to generate awareness around the topic by examining neighborhood dynamics across the United States. After conducting a nationwide omnibus survey, Leeo found that one i…
MTV EMA 2014
The MTV EMA is the world's biggest night in music, and while this year's show brought together some of the hottest names in music—Nicki Minaj, Ed Sheeran, Ariana Grande, Ozzy Osbourne, and more—it also celebrated local music acts from around the world. Bibi Zhou, a Chinese singer/songwriter, was crowned the winner of Worldwide Act, a multi-phase campaign th…
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family, feasts, etc. We celebrated their favorite occasion and asked guys to share their summer with us. We used Twitter to ask for user generated content and then used the content to fuel Twitter.
Occupy Jambojet
The goals of the Campaign are to demonstrate that everyone can fly and in turn, grow Jambojet's online presence on TwitterThe challenge the business was facing the most was that of the perception that flying is for the elite. The strategy was geared to change that perception by targeting the young people with dispensable income. The main target was the you…
Pearson Learning Curve 2014
In May 2014, Pearson released our second international league table showing which countries have the best performing schools. Named 'The #LearningCurve Index', our announcement usually attracted the attention of governments, academics, education policy bodies and the media. This time round it did that, but so much more too.In the dawn of 2014, we were makin…
Peperami World Cup
Post Office #LoveSundays
Post Office needed to drive big improvements in the trading performance of their deteriorating 'Mails Market' (letters and small parcels). The overall business objectives were to:- Increase footfall into branches- Increase parcel salesIn research, it was revealed that customers had low awareness of Post Office's Sunday opening hours. We were tasked with cre…
Pretty Little Liars #FatAlFinale RIP Mona Campaign
To get fans buzzing about the summer 2014 finale of Pretty Little Liars, we created a multi-platform social media campaign called PLL #FatAlFinale. The campaign kicked off with on-air promos that aired three weeks out before the finale telling fans to get ready for the biggest shock in Pretty Little Liars history—a main character's death. The hashtag #FatAl…
SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven
To show fans that SKIPPY peanut butter is the funnest (yes we said funnest) peanut butter around and aim to get them to shout YIPPEE every time they think of SKIPPY.SKIPPY Peanut Butter's newest campaign – SKIPPY YIPPEE – aimed to show fans that SKIPPY is the funnest peanut butter around. What goes in the funnest peanut butter? Well only the funnest nuts. T…
Scooter the Neutered Cat
@NeuteredScooter and The Ten Movement are on a mission to end kill-shelter execution and give cats an extra life in a no-kill world. The most effective solution to overpopulation is spaying and neutering. Some cat owners avoid it because they're unaware of low-cost options and because they think neutering, "makes cats less manly."We took this absurd idea of…
Star Movies Secret Screening
It was about time that India gets introduced to an idea that will take their movie screening experience to the next level – and who better than the number one movie channel to do it. For the first time ever we introduced the Indian audiences to an underground movie movement we proudly call the #StarMoviesSecretScreening. The concept of Star Movies Secret Sc…
The Knick
In early 2014, renowned director Steven Soderbergh announced he was coming out of retirement to helm a series for Cinemax called The Knick. Set in the early 1900s, the series follows mad genius Dr. Thackery, played by Clive Owen, as the head doctor at a downtown New York hospital called The Knickerbocker. The show plays on themes of modernization and innova…
The Voice Instant Save
The Voice Save is the first and most impactful Twitter-based vote on TV. Indeed, measured by volume, the Voice Save is the most successful Social TV integration of all time.Here's how it worked: Each week, when the bottom three contestants were announced, the audience could choose a contestant to save from elimination by tweeting their vote using the hashta…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about cars, and visiting the New York Auto Show, but unfamiliar with the car. They needed to try before they would buy – and Volvo needed to give automotive enthusiasts and auto show visitors a catchy and socially-informed reason to check out the XC60. Joyride Live …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!