THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Twitter Campaign

This award honors the most effective and creative Twitter-based marketing campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Click here to see the previous winner and nominees.

Winner

Twitter Campaign
winner
The Bench
To generate awareness for upcoming changes to its academic eligibility standards for student-athlet…

Finalists

Twitter Campaign
finalist
#EverySimpsonsEver Marathon Live Tweet
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of co…
Twitter Campaign
finalist
#iyigelecek
Objective: Migros, Turkey's No:1 retailer recently changed its positioning with the new motto "İ…
Twitter Campaign
finalist
HBO, Veep Robocall #iSupportSelina
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
Twitter Campaign
finalist
MLB Network's #FaceOfMLB
Could inaugural winner Joey Votto repeat? Would New York Yankees living legend Derek Jeter take th…
Twitter Campaign
finalist
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Twitter Campaign
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
Twitter Campaign
finalist
XFINITY Makes Live Sports More Live with #SignMyTweet
We took one of the most beloved aspects of fandom – the autograph – and reimagined it. #SignMyTweet…

Nominees

Twitter Campaign
#72hrsofyes
Our primary competitor, EMC, was the category leader by far. But not because they had a better pro…
Twitter Campaign
#HashtagHotel
Club Carlson, a loyalty program for Carlson Rezidor properties, wanted a campaign that could extend…
Twitter Campaign
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
Twitter Campaign
#SmashBash at PAX Prime
Nintendo wanted to bring one of Nintendo's most anticipated titles of 2014, Super Smash Bros. for 3…
Twitter Campaign
#myHealthie – A Healthy Selfie Social Engagement Contest
Cigna knows that people love being noticed and recognized. This campaign was designed to create pos…
Twitter Campaign
5 Days of Equality
Over 5 days, the world recognized the marriages of 31 same-sex couples in Australia.
Twitter Campaign
9/11 Memorial Museum Donate-a-Tweet
The National September 11 Memorial & Museum is a place where people honor and remember, but it rece…
Twitter Campaign
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever t…
Twitter Campaign
BMW i8 Tweet Drive
To match the innovation showcased by BMW at CES, we were asked to connect to key social medial infl…
Twitter Campaign
Baja Blast from the Past
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Twitter Campaign
Carnival Live Twivia
•Twivia Objective: Drive awareness of the new Carnival LIVE Concert series, with a secondary goal o…
Twitter Campaign
Dove Men+Care – March Madness “Easy Decisions"
For the 2014 NCAA March Madness tournament, VaynerMedia helped Dove Men+Care lean in to their 2014 …
Twitter Campaign
FedExCup Twitter Amplify Engages Golf Enthusiasts
Overview:FedEx had the exclusive opportunity to collaborate with PGA Tour and Twitter on an Amplify…
Twitter Campaign
Fiksu Helps Shotzoom to First Mover Advantage on Twitter App Ads
Shotzoom is a mobile-only company that creates mobile apps focused on enhancing both sports and fit…
Twitter Campaign
Hellmann’s #CincoDeMayo Celebration
Weber Shandwick's challenge was to bring Hellmann's Mayonnaise into the mix of everyday culinary co…
Twitter Campaign
LFC and Warrior Q&A
This is the latest in a programme of engaging social media activities between Warrior and LFC which…
Twitter Campaign
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Twitter Campaign
Leeo #KnowYourNeighbor Campaign
Leeo is a connected home company that believes in the powerful role technology has in building stro…
Twitter Campaign
MTV EMA 2014
The MTV EMA is the world's biggest night in music, and while this year's show brought together some…
Twitter Campaign
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family…
Twitter Campaign
Occupy Jambojet
The goals of the Campaign are to demonstrate that everyone can fly and in turn, grow Jambojet's on…
Twitter Campaign
Pearson Learning Curve 2014
In May 2014, Pearson released our second international league table showing which countries have th…
Twitter Campaign
Peperami World Cup
Twitter Campaign
Post Office #LoveSundays
Post Office needed to drive big improvements in the trading performance of their deteriorating 'Mai…
Twitter Campaign
Pretty Little Liars #FatAlFinale RIP Mona Campaign
To get fans buzzing about the summer 2014 finale of Pretty Little Liars, we created a multi-platfor…
Twitter Campaign
SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven
To show fans that SKIPPY peanut butter is the funnest (yes we said funnest) peanut butter around an…
Twitter Campaign
Scooter the Neutered Cat
@NeuteredScooter and The Ten Movement are on a mission to end kill-shelter execution and give cats …
Twitter Campaign
Star Movies Secret Screening
It was about time that India gets introduced to an idea that will take their movie screening experi…
Twitter Campaign
The Knick
In early 2014, renowned director Steven Soderbergh announced he was coming out of retirement to hel…
Twitter Campaign
The Voice Instant Save
The Voice Save is the first and most impactful Twitter-based vote on TV. Indeed, measured by volume…
Twitter Campaign
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…