To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever they went. Including Twitter.
To inspire a tech-savvy but ad-weary audience, we created the first-ever interactive configurator using Twitter cards.
By allowing users to create and share a TLX of their own, we simultaneously created something that had never been seen before on Twitter.
To launch the TLX in a remarkable way and inspire a tech-savvy but ad-avoiding audience on Twitter, Acura partnered with Twitter to create a first-ever interactive unit (Twitter card) purpose-built for mobile interaction that allowed users to configure and share an Acura TLX without leaving Twitter. By creating something that had never appeared on Twitter before, Acura was able to capitalize on the curiosity of in-market luxury auto buyers and introduce them to the TLX with incredible success. Engagement rates exceeded automotive benchmarks by 4-6x.
