THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 7th Annual Shorty Awards Best in Auto

Best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community.

Click here to see the previous winner and nominees.

Winner

Auto
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …

Finalists

Auto
finalist
silver honor
Audi Canada 'Tight Parking'
Hunting for parking spaces in the city is enough to "drive you up the wall". So to prove that Audi'…
Auto
finalist
silver honor
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
Auto
finalist
silver honor
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on Apr…
Auto
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Auto
finalist
BMW M5 Instagram
To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a c…
Auto
finalist
BMW Snowchat
BMW wanted to wish the Internet a happy holiday in a way that would be engaging and shareable. So w…
Auto
finalist
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Auto
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto
finalist
GLA Packed
We built excitement for a car, without ever showing the car. Instead, we asked what you'd take with…
Auto
finalist
Nissan's Project Titan
Nissan was preparing to re-enter the truck category with an All-New Titan but had been absent from …
Auto
finalist
Yo! Test Ride
The world's smallest car uses the simplest form of communication to get consumers in the electric d…

Nominees

Auto
#RedThumb
Nissan launched Red Thumb Day on 12/16/14 on the season finale of NBC's The Voice. This ignited a l…
Auto
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Auto
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever t…
Auto
finalist
silver honor
Audi Canada 'Tight Parking'
Hunting for parking spaces in the city is enough to "drive you up the wall". So to prove that Audi'…
Auto
finalist
BMW M5 Instagram
To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a c…
Auto
finalist
BMW Snowchat
BMW wanted to wish the Internet a happy holiday in a way that would be engaging and shareable. So w…
Auto
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Auto
finalist
silver honor
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
Auto
finalist
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Auto
finalist
silver honor
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on Apr…
Auto
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChall…
Auto
finalist
GLA Packed
We built excitement for a car, without ever showing the car. Instead, we asked what you'd take with…
Auto
finalist
Nissan's Project Titan
Nissan was preparing to re-enter the truck category with an All-New Titan but had been absent from …
Auto
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …
Auto
Tough Love
Nissan wanted small businesspeople to know that they made the most durable, reliable cargo vans you…
Auto
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…
Auto
finalist
Yo! Test Ride
The world's smallest car uses the simplest form of communication to get consumers in the electric d…