THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best in Auto

Best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community.

Click here to see the previous winner and nominees.

Winner

Auto
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …

Finalists

Auto
finalist
silver honor
Audi Canada 'Tight Parking'
Hunting for parking spaces in the city is enough to "drive you up the wall". So to prove that Audi'…
Auto
finalist
silver honor
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
Auto
finalist
silver honor
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on Apr…
Auto
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Auto
finalist
BMW M5 Instagram
To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a c…
Auto
finalist
BMW Snowchat
BMW wanted to wish the Internet a happy holiday in a way that would be engaging and shareable. So w…
Auto
finalist
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Auto
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto
finalist
GLA Packed
We built excitement for a car, without ever showing the car. Instead, we asked what you'd take with…
Auto
finalist
Nissan's Project Titan
Nissan was preparing to re-enter the truck category with an All-New Titan but had been absent from …
Auto
finalist
Yo! Test Ride
The world's smallest car uses the simplest form of communication to get consumers in the electric d…

Nominees

Auto
#RedThumb
Nissan launched Red Thumb Day on 12/16/14 on the season finale of NBC's The Voice. This ignited a l…
Auto
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever t…
Auto
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Auto
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChall…
Auto
Tough Love
Nissan wanted small businesspeople to know that they made the most durable, reliable cargo vans you…
Auto
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…