THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 7th Annual Shorty Awards Best in Auto

Best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community.

Click here to see the previous winner and nominees.

Winner

Auto
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …

Finalists

Auto
finalist
silver honor
Audi Canada 'Tight Parking'
Hunting for parking spaces in the city is enough to "drive you up the wall". So to prove that Audi'…
Auto
finalist
silver honor
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
Auto
finalist
silver honor
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on Apr…
Auto
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Auto
finalist
BMW M5 Instagram
To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a c…
Auto
finalist
BMW Snowchat
BMW wanted to wish the Internet a happy holiday in a way that would be engaging and shareable. So w…
Auto
finalist
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Auto
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto
finalist
GLA Packed
We built excitement for a car, without ever showing the car. Instead, we asked what you'd take with…
Auto
finalist
Nissan's Project Titan
Nissan was preparing to re-enter the truck category with an All-New Titan but had been absent from …
Auto
finalist
Yo! Test Ride
The world's smallest car uses the simplest form of communication to get consumers in the electric d…

Nominees

Auto
#RedThumb
Nissan launched Red Thumb Day on 12/16/14 on the season finale of NBC's The Voice. This ignited a l…
Auto
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Auto
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever t…
Auto
finalist
silver honor
Audi Canada 'Tight Parking'
Hunting for parking spaces in the city is enough to "drive you up the wall". So to prove that Audi'…
Auto
finalist
BMW M5 Instagram
To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a c…
Auto
finalist
BMW Snowchat
BMW wanted to wish the Internet a happy holiday in a way that would be engaging and shareable. So w…
Auto
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Auto
finalist
silver honor
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
Auto
finalist
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Auto
finalist
silver honor
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on Apr…
Auto
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChall…
Auto
finalist
GLA Packed
We built excitement for a car, without ever showing the car. Instead, we asked what you'd take with…
Auto
finalist
Nissan's Project Titan
Nissan was preparing to re-enter the truck category with an All-New Titan but had been absent from …
Auto
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …
Auto
Tough Love
Nissan wanted small businesspeople to know that they made the most durable, reliable cargo vans you…
Auto
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…
Auto
finalist
Yo! Test Ride
The world's smallest car uses the simplest form of communication to get consumers in the electric d…