ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best in Auto

Best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community.

Click here to see the previous winner and nominees.

Winner

Auto
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - but it didn't come from an automaker. The owner of a well-worn 1996 Nissan Maxima (and aspiring filmmaker) creatively positioned his car as a luxurious land-ship-yacht in a tongue-in-cheek ad posted on Craigslist.Through social listening, Nissan caug…

Finalists

Auto
finalist
silver
Audi Canada 'Tight Parking'
Hunting for parking spaces in the city is enough to "drive you up the wall". So to prove that Audi's latest SUV; the all-new Audi Q3, could conquer the city, we had it perform an extreme parking stunt designed to turn heads.We launched a video online, which appeared to be leaked security camera footage of the compact SUV squeezing into a parking s…
Auto
finalist
silver
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strongly supports. Instead of the usual scare tactics that most use, we wanted to take a different approach to reach young people. So we used a language they understood, a text conversation full of emojis interrupted by a car accident. A short video, calle…
Auto
finalist
silver
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on April Fools' Day. So we created Fit Kit, the first DIY vehicle you can build at home. The vehicle arrived in 180,000 individual boxes and we followed the Portlandia-esque exploits of Vanessa and Caleb, and their need to build everything by hand.Our obje…
Auto
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a best-in-class vehicle that lived up to their promise. We needed a launch experience that would trigger excitement too.So we turned Instagram into a gaming platform for the first time ever in the Middle East.We identified six of the most influential Inst…
Auto
finalist
BMW M5 Instagram
To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a car through Instagram. Over five days we revealed the 1-800 number needed to reserve the car. And it worked. The limited edition vehicles sold out in under a minute.
Auto
finalist
BMW Snowchat
BMW wanted to wish the Internet a happy holiday in a way that would be engaging and shareable. So we combined something people do when it snows ­– drawing on car windshields — with America's new favorite pastime of interacting with a screen every two minutes, and created BMW Snowchat. BMW Snowchat let you draw, stamp, and type holiday messages on …
Auto
finalist
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social gamification platform to find, engage, select and reward ambassadors that are really in love with the brand and can help bring it all around the world, especially in countries and places where Vespa does not have marketing and communication offices and…
Auto
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspecting drivers.
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014, including deep conversations with community managers on social networks. Industry leading content reached fans extensively, while multiple social media campaigns showed proof that Ford is an industry leader on social media in Canada. Dedicated socia…
Auto
finalist
GLA Packed
We built excitement for a car, without ever showing the car. Instead, we asked what you'd take with you.
Auto
finalist
Nissan's Project Titan
Nissan was preparing to re-enter the truck category with an All-New Titan but had been absent from it for years. With less than 1% of the truck market, we knew we had to do something big that would get the Titan on the hearts and minds of Americans.To do this, we worked with our most loyal fans of the Nissan Trucks Facebook page to crowdsource a c…
Auto
finalist
Yo! Test Ride
The world's smallest car uses the simplest form of communication to get consumers in the electric drive.

Nominees

Auto
#RedThumb
Nissan launched Red Thumb Day on 12/16/14 on the season finale of NBC's The Voice. This ignited a long-term initiative to actively encourage consumers to put their phones down while driving. Red Thumb advocates that consumers make their thumbs red and share a photo on social channels using #RedThumb to help bring awareness to an easy approach to reminder no…
Auto
Acura Twitter Configurator
To help launch Acura's thrilling new TLX, we had to deliver a unique thrill to consumers wherever they went. Including Twitter.To inspire a tech-savvy but ad-weary audience, we created the first-ever interactive configurator using Twitter cards. By allowing users to create and share a TLX of their own, we simultaneously created something that had never been…
Auto
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instagram.Visit gla_build_your_own within the Instagram mobile app.
Auto
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChallenge) set out to inspire, connect, and educate. The digitally rooted program was powered by participation from a new generation of young professionals (18-21), looking to gain first-hand knowledge and experience over a four-month period, across nine college ca…
Auto
Tough Love
Nissan wanted small businesspeople to know that they made the most durable, reliable cargo vans you could buy, but because they were a relatively new player in the cargo van category, their message wasn't getting across.To change that, we created Tough Love – an online campaign that highlights Nissan's tough testing procedures while celebrating (with tongue…
Auto
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about cars, and visiting the New York Auto Show, but unfamiliar with the car. They needed to try before they would buy – and Volvo needed to give automotive enthusiasts and auto show visitors a catchy and socially-informed reason to check out the XC60. Joyride Live …