13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

Do You Vespa?

Finalist in Auto

Entered in Gamification

About this entry

For the first time an iconic global brand like Vespa creates a content co-generation and social gamification platform to find, engage, select and reward ambassadors that are really in love with the brand and can help bring it all around the world, especially in countries and places where Vespa does not have marketing and communication offices and campaigns.

Why does this entry deserve to win?

"Do you Vespa?" is a world first that radically disrupts – through an innovative mix of content co-creation, social engagement and gamification platform – the way a global brand like Vespa can address marketing and communication in a world that keeps getting more intrinsically digital and social by the day.

Media

Video for Do You Vespa?

Produced by

DigitasLBi

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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