THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best Use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

Click here to see the previous winner and nominees.

Winner

Gamification
winner
Project Architeuthis
Project Architeuthis is the first alternate reality game (ARG) ever launched by a branch of U.S. Ar…

Finalists

Gamification
finalist
Dairy Queen Blizzard Battle
This past year Dairy Queen decided to do something it had never done before - promote not one, but …
Gamification
finalist
Deception Force “Know, Control, Expose" Security Campaign
IT professionals are bombarded with messaging about security. Juniper Networks used strategic think…
Gamification
finalist
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty…
Gamification
finalist
adidas Team Messi #FASTORFAIL
How do we get Leo Messi fans fired up for the footballer's latest signature collection? Invite them…

Nominees

Gamification
#RBCGolf4Kids
RBC wanted to increase brand awareness, brand affinity, and social traffic through an engaging camp…
Gamification
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Gamification
Argos: Get Set For Bubbles
As part of the Get Set Go Argos brand relaunch campaign, an interactive digital out of home 'bubble…
Gamification
Denny's Atari
Denny's decided to remix some of their most loved dishes, so we decided to find some other classics…
Gamification
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Gamification
Globe Community: Where Helping People Earns Points and Unlocks Badges
When a small team of creative brains decided to develop Globe Community, it had one mission in m…
Gamification
Liquid-Plumr® Clog Culprits
In recent years, the Liquid-Plumr® brand has established a strong presence on its social channels, …
Gamification
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…