13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

Click here to see the previous winner and nominees.

Finalists

finalist
Dairy Queen Blizzard Battle
This past year Dairy Queen decided to do something it had never done before - promote not one, but two Blizzard of the Month flavors. The flavors were a pair of fall classics: the popular Pumpkin Pie Blizzard and the classic, yet new to DQ Apple Pie Blizzard. Our communications challenge was to get fans to try both flavors. We needed to effectivel…
finalist
Deception Force “Know, Control, Expose" Security Campaign
IT professionals are bombarded with messaging about security. Juniper Networks used strategic thinking to devise a way to pique the interest of IT pros through entertaining content, while also communicating that the company's intrusion-deception technology changes the game of thwarting data center attacks. So how did we entertain and educate an au…
finalist
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty stressful. It's easy to get lost in the weeds and focus on the disappointments rather than the fun opportunities to come. Trulia wanted to show consumers that shopping for a home, "the house hunt," could actually be fun and enjoyable! With 63% of ad…
finalist
adidas Team Messi #FASTORFAIL
How do we get Leo Messi fans fired up for the footballer's latest signature collection? Invite them to make a run for it. Messi's signature range of boots and training wear is a big deal for adidas – not to mention his fans. To get fans excited about the game as much as the Messi apparel, we launched #FASTORFAIL, a reactive game experience that i…

Nominees

#RBCGolf4Kids
RBC wanted to increase brand awareness, brand affinity, and social traffic through an engaging campaign that incorporated their twelve Team RBC golfers and two PGA golf tournaments: RBC Heritage and RBC Canadian Open. The objective was to engage Team RBC and their respective fans in an organic, fun and unique way, all while showcasing the organization's cor…
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a best-in-class vehicle that lived up to their promise. We needed a launch experience that would trigger excitement too.So we turned Instagram into a gaming platform for the first time ever in the Middle East.We identified six of the most influential Instagrammers …
Argos: Get Set For Bubbles
As part of the Get Set Go Argos brand relaunch campaign, an interactive digital out of home 'bubbles' game was developed for the massive digital screens at the busy London train stations Waterloo and Euston.Commuters at the locations connected to the on-screen action using their smartphones and were then able to pop Argos bubbles as they appeared and floate…
Denny's Atari
Denny's decided to remix some of their most loved dishes, so we decided to find some other classics to remix to promote the limited-time menu. We picked our three favorite Atari titles and rebooted them with a Denny's twist, creating three app games from scratch, in-house at our agency. Asteroids became Hashteroids, Centipede became Centipup, and Break Out …
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social gamification platform to find, engage, select and reward ambassadors that are really in love with the brand and can help bring it all around the world, especially in countries and places where Vespa does not have marketing and communication offices and campaigns…
Globe Community: Where Helping People Earns Points and Unlocks Badges
When a small team of creative brains decided to develop Globe Community, it had one mission in mind – to make an online venue that was more than a discussion forum, where people will happily go to help and build connections. A few months in, and what seemed to be a grueling challenge became a victory. After launching Globe Community – the first and onl…
Liquid-Plumr® Clog Culprits
In recent years, the Liquid-Plumr® brand has established a strong presence on its social channels, but left the website behind, with shallow content and a low visitation rate. With the website a key digital asset, Current set out to execute an integrated campaign anchored in compelling web content to meet the following objectives: Develop sticky content fo…
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to sneak up unexpectedly. So, to prepare them for that pivotal moment when they need to be true to themselves, we created Mute the Mouth, an Above the Influence game, to help them shush, zip, and mute negative influences without having to say a word.It's a first-o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!