THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

Click here to see the previous winner and nominees.

Nominees

#RBCGolf4Kids
RBC wanted to increase brand awareness, brand affinity, and social traffic through an engaging camp…
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Argos: Get Set For Bubbles
As part of the Get Set Go Argos brand relaunch campaign, an interactive digital out of home 'bubble…
finalist
Dairy Queen Blizzard Battle
This past year Dairy Queen decided to do something it had never done before - promote not one, but …
finalist
Deception Force “Know, Control, Expose" Security Campaign
IT professionals are bombarded with messaging about security. Juniper Networks used strategic think…
Denny's Atari
Denny's decided to remix some of their most loved dishes, so we decided to find some other classics…
Do You Vespa?
For the first time an iconic global brand like Vespa creates a content co-generation and social ga…
Globe Community: Where Helping People Earns Points and Unlocks Badges
When a small team of creative brains decided to develop Globe Community, it had one mission in m…
Liquid-Plumr® Clog Culprits
In recent years, the Liquid-Plumr® brand has established a strong presence on its social channels, …
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
winner
Project Architeuthis
Project Architeuthis is the first alternate reality game (ARG) ever launched by a branch of U.S. Ar…
finalist
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty…
finalist
adidas Team Messi #FASTORFAIL
How do we get Leo Messi fans fired up for the footballer's latest signature collection? Invite them…