THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

BMW M5 Instagram

Finalist in Auto

About this entry

To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a car through Instagram. Over five days we revealed the 1-800 number needed to reserve the car. And it worked. The limited edition vehicles sold out in under a minute.

Why does this entry deserve to win?

OBJECTIVE

Sell the limited edition BMW M5 in a unique way that would create buzz.

KEY FEATURES

RESULTS

WHY THE ENTRY DESERVES TO WIN

This solution stayed true to Instagram by providing car porn for our viewers while also selling a vehicle in a way that's never been done. No small feat considering the huge amount of automotive marketing out there.

Media

Video for BMW M5 Instagram

Entrant Company / Organization Name

KBS+ BMW North America

Link

Entry Credits