To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a car through Instagram. Over five days we revealed the 1-800 number needed to reserve the car. And it worked. The limited edition vehicles sold out in under a minute.
Sell the limited edition BMW M5 in a unique way that would create buzz.
WHY THE ENTRY DESERVES TO WIN
This solution stayed true to Instagram by providing car porn for our viewers while also selling a vehicle in a way that's never been done. No small feat considering the huge amount of automotive marketing out there.
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