To commemorate the 30th anniversary of the BMW M5, the brand became the first automaker to sell a car through Instagram. Over five days we revealed the 1-800 number needed to reserve the car. And it worked. The limited edition vehicles sold out in under a minute.
OBJECTIVE
Sell the limited edition BMW M5 in a unique way that would create buzz.
KEY FEATURES
RESULTS
WHY THE ENTRY DESERVES TO WIN
This solution stayed true to Instagram by providing car porn for our viewers while also selling a vehicle in a way that's never been done. No small feat considering the huge amount of automotive marketing out there.
