This is the latest in a programme of engaging social media activities between Warrior and LFC which aims to empower Liverpool FC fans by bringing them closer to the team, specifically the newer players, via social media. The aim was to create interesting and exciting new content which was easily shareable across various social media platforms while achieving their main objectives. LFC and Warrior launched an uncomplicated yet creative campaign to host a Q&A with 3 LFC players and using the key features of Twitter to facilitate this. Using 3 unique hashtags, Twitter users sent in questions for each player and the team videoed each session which was posted on YouTube and then shared on twitter so fans could be a part of the entire campaign from posting their questions and watching/sharing the response.
The campaign achieved its main objectives, to increase awareness of the Warrior brand and the relationship with LFC and to bring the LFC fans closer to the newer players on the team.
We hosted a Warrior branded Q&A with 3 LFC players and invite twitter users to send in questions using 3 hashtags #AskHenderson #AskLallana #AskLambert. We videoed each player answering their questions in 3 parts and these were posted on the LFC YouTube channel. We also featured a "best bits" video on the Warrior YouTube. The aim was to create content which was easily shared and transferrable across all social media.
The campaign was a huge success with almost 900 questions tweeted in for the players using the 3 hashtags. The overall Twitter exposure was huge with the campaign going viral and achieving 1,890,474 impressions, 1115 retweets and 957 favourites. All four videos on YouTube had a total 199,024 views during the course of the campaign. All facebook posts relating to the campaign had a reach of 3,290,560 and we also had PR coverage on numerous news sites e.g. The Daily Mail online and The Mirror. As well as getting fans to interact by tweeting questions and getting involved in the conversation, they could experience the entire Q&A and watch the players answer their questions via the YouTube videos which were also shared on Twitter.
This was a massively successful campaign as it used the key twitter elements and functions to create content that was exciting, engaging and interesting while embodying the Warrior and LFC brands and highlighting the relationship between the two.
https://www.facebook.com/video.php?v=705135742904603
https://www.youtube.com/watch?v=SDvARoj3ZgA&list=UU9LQwHZoucFT94I2h6JOcjw
https://www.youtube.com/watch?v=vWWROPrRRaw&list=UU9LQwHZoucFT94I2h6JOcjw
https://www.youtube.com/watch?v=6zzzsBSa9C0&list=UU9LQwHZoucFT94I2h6JOcjw
https://www.youtube.com/watch?v=DrXeSX1mOuA
https://twitter.com/WARRIOR_FTBL/status/508954452783796225
https://twitter.com/WARRIOR_FTBL/status/508954960726589441
