It's Miller Time is iconic. A classic tagline that'll live on for generations. It belongs to Miller Lite. How could Miller Lite turn it into a consumer facing battle cry? After all, we make Miller Lite but the fans make Miller Time.
It's Miller Time is iconic. A classic tagline that'll live on for generations. It belongs to Miller Lite. #ItsMillerTime is now iconic. A classic hash tag that'll live on for generations. It belongs to the fans. Upon introduction, #ItsMillerTime was adopted by Twitter and Instagram users, even Facebook. It stands for having fun with friends over great beer.
Through carefully crafted use, media support, real-time reactions, and more, Miller Lite was able to turn #ItsMillerTime into the #1 branded hashtag in the U.S. and #2 globally on Twitter. They even outperformed Bud Light's supremely-hyped #UpforWhatever by 17.7 times. A little money can go a long way when the message relates to the user and #ItsMillerTime is proof.
