4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 7th Annual Shorty Awards Best on Youtube

YouTube has become the leading platform for brands, organizations and institutions to produce video content that makes people laugh, learn and understand the brand's essence and personality. This award honors the brand that has programmed the most useful, entertaining, and widely-viewed video content on YouTube.

Click here to see the previous winner and nominees.

Finalists

finalist
silver
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermine...
finalist
All Things Hair
Unilever is the third biggest player in the global hair care market, and struggles to achieve growth in a stale and highly competitive market. Consumers struggle to differentiate between brands that often seem to say the same thing. Online, however, there is a huge appetite for hair content. Every month, there are almost 1 billion hair search...
finalist
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care sector was missing a trick: no brand had invested in YouTube tutorials to help women with their hair. Unilever grabbed the opportunity and brought all its hair care brands together for the first time to create All Things Hair. The YouTube channel of...
finalist
Red Bull's YouTube Presence
In 2006, a beverage brand uploaded it's first video to YouTube, and in 2008, it launched its signature channel. At the time, it wasn't a YouTube content creator, nor an established leader in the video space. In just over six years, that brand has become the most followed consumer brand on YouTube, the curator of the second most viewed Sports ch...
finalist
The Official Disney on Broadway YouTube Channel
Since 1994, Disney has brought the world's most beloved films to life on Broadway. From THE LION KING, to MARY POPPINS and most recently ALADDIN, Disney Theatrical Group (DTG), out of New York, has produced over a dozen productions that now play around the world. Behind the scenes, award-winning teams work to breathe new life into these classic ...
finalist
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineers, doctors or lawyers, just like our fathers. Or even marry someone our parents have already chosen for us. And these are all pressures that we keep bottled up. During the month of Ramadan - a time when we try to change for the better – we decided ...

Nominees

AJ+ YouTube
AJ+ is a digital-only news agency that produces content specifically tailored for an online audience. Delivering the news in short but dense videos, AJ+ makes complex stories accessible and showcases voices from around the globe.
BBC America on YouTube
BBC America uses YouTube to deliver content to its audience in the place they love to watch video. Our YouTube community love BBC America programming, talent and British culture. We deliver them trailers and teasers in-line with our wider marketing campaign and social strategy, and inside looks that go behind the scenes and explore the making of BBC progr...
Breaking Out: A Series by Sour Patch Kids
In 2014 Sour Patch Kids [SPK] set out to raise awareness of the brand among its core demographic, candy-loving teens who may have had Sour Patch Kids in the past, but had forgotten how awesome they are and needed a reminder.To engage with a teen audience, our approach was simple: speak to them in a way that they relate to, about topics central to teen lif...
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to amplify its "Designate a Driver" message to a never-before-achieved level of awareness. The work needed to attract attention and also drive conversation and publicity in measurable ways.Strategic Solution:Create a compelling story that puts a new twist on wha...
Last Week Tonight
A freshman series entering into the hilariously competitive late night arena, Last Week Tonight needed a way to differentiate itself from competitors. To accomplish this feat, Last Week Tonight launched a robust YouTube channel to serve as a destination for engaging video content.In an unprecedented and revolutionary move, the show began releasing 10+ min...
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond the cup. We wanted to focus on the all the good things that happen when people get together at Starbucks. And we wanted to do this authentically, by showing rather than telling. Capturing real Starbucks customers' stories.This was an opportunity to explore th...
Mountain Dew MiniMini Series
In a world where nobody has time for anything, Mountain Dew presents a "Mini Mini-Series" that you can watch in just two minutes.
PMK∙BNC: "Barely Legal Pawn"
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the Television Academy for the 66th Primetime Emmy® Awards. To drive awareness of the sponsorship – including substantial views, earned media, organic awareness and social sharing – Audi created a comedic video featuring high-caliber talent and a buzz-worthy sc...
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First, we turned each part of Denny's Grand Slam breakfast into a character with a unique look and personality of its own. Then, we partnered with Stoopid Buddy Stoodios, the creators of the Emmy-winning "Robot Chicken" TV series, and worked with their animators t...
The World's Toughest Job
This Mother's Day, on behalf of hardworking, multifaceted moms everywhere and American Greetings (a company built on meaningful connections), we set out to properly honor their important role by getting people to see Mom in a different light.So to get to that truth, we told a lie.We created a fake job description based on everything moms do and placed ads...
WWE on YouTube
With six hours of original televised programming each week, WWE's YouTube channel allows our worldwide fan base to catch up on match highlights, and enjoy original content and series from their favorite Superstars, Divas and WWE announcers.The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.