BMW's Super Bowl spot highlighted the futuristic all-electric BMW i3. We extended the campaign to Instagram with a clairvoyant video showing hundreds of predictions for the future. Users tap to pause, getting a new prediction each time.
OBJECTIVE
Build on the momentum from BMW's Super Bowl commercial to keep the conversation going on social media about the futuristic BMW i3.
KEY FEATURES
RESULTS
WHY THE ENTRY DESERVES TO WIN
Standing out from the crowd on Instagram is a difficult task but BMW Instafuture engaged the community in an unprecedented way. The use of Instagram's functionality was as innovative as the futuristic BMW i3 it promoted.
