ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards

WWE: The Social Voice of the WWE Universe

Entered in Large Business, Sports, Television

About this entry

WWE's 10-person Social Media Team sets the pace for the sports-entertainment leader in the medium, being leaders for the company in social media Best Practices education, promoting corporate social responsibility, increasing brand awareness, and most importantly, encouraging fan-to-Superstar interaction from the most passionate fan base in sports & entertainment, known to us as The WWE Universe.

This is done 52 weeks a year with no offseason, promoting six hours of live or live-to-tape TV programs each week with no reruns, as well as a tentpole pay-per-view event every month, and more than 320 WWE Live Events around the world.

The team utilizes 10 major platforms, including Facebook, Twitter, Google Plus, Pinterest, Instagram, and YouTube, totaling more than 450 million combined followers or subscribers. And our WWE Superstars and Divas are some of the most well recognized and most followed celebrities on social media worldwide.

As such, WWE has become one of the most well-known and influential brands in the social space, more followed and influential than the NHL, PGA, UFC, Nike, Pepsi and Disney.

Based in Stamford, Conn., WWE Social Team members travel to arenas around the globe, creating engaging content, interacting with fans in real time and consulting with our Superstars and Divas on how to best integrate social engagement into their personal and professional lives.

For more details on WWE's social media efforts, visit our online awards portfolio at http://wweawards.com/2015shortyawards-wwe/

Why does this entry deserve to win?

WWE Superstars and Divas are some of the most followed athletes in social media.

26 WWE Superstars have Twitter followings of more than 1,000,000 followers.

47 WWE Superstars have more than 500,000 followers on Twitter.

87 WWE Superstars have more than 100,000 followers on Twitter.

WWE Superstars and Divas are some of the most popular celebrities on the Internet and social media. 26 of the Top 100 most followed athletes on Facebook are WWE Superstars. (FanPageList.com, Feb. 2015)

WWE is the most influential sports brand in social media, as ranked by Klout. We are one of only 10 brands/celebrities with a perfect 99 Klout rating. This includes distinguished news agencies like The New York Times, AP, TIME, CNN, and celebrities/leaders like President Barack Obama.

WWE is ranked No. 6 amongst the Most Social Brands in the World, in the weekly Dachis Group / Spinklr Social Business Index rankings. (http://socialbusinessindex.com).

Posts from WWE's main Facebook Page were seen more than 11 BILLION times in 2014.

WWE has the most social TV shows on two different TV networks (WWE RAW on USA Network, WWE SmackDown on Syfy) (source: NielsenSocial)

WWE Raw was one of the Top 5 most socially active prime-time TV series of 2012, 2013 and 2014. (source: SocialGuide, NielsenSocial)

WWE's flagship Facebook Page has 24.7 million fans as of Feb. 1, 2015. 4.5 million fans were added over the past year to the Page, a yearly growth of 45%. WWE's Facebook page network of 126 Pages has a combined following of 331,722,478 fans. WWE's Facebook page network added 158 million fans in the past 12 months (91% YOY growth).

WWE's network of Facebook Pages has more combined followers than either Major League Baseball and its 30 teams' Pages or the National Football League and its 32 teams' Pages combined.

John Cena is the No. 6 most-followed athlete in the world on Facebook, the No. 2 most-followed active American athlete behind The Rock. He's the #1 most-followed active American athlete. Cena has more followers than any athlete from NBA, NHL, MLB, NFL, NASCAR, PGA or UFC.

In summary, our team relies on more than facts and figures when defining success. While we are incredibly proud of our past accomplishments, we are always looking for new and exciting ways to engage our most important constituency, the WWE Universe.

For more details on WWE's social media efforts, visit our online awards portfolio at http://wweawards.com/2015shortyawards-wwe/

Media

Video for WWE: The Social Voice of the WWE Universe

Produced by

WWE

Links