THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

Click here to see the previous winner and nominees.

Winner

Sports
winner
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup spo…

Finalists

Sports
finalist
#HELLWEEK Across America
DICK's Sporting Goods challenged Catalyst to develop a social media campaign for the back-to-school…
Sports
finalist
One Nation. One Team.
The FIFA World Cup is arguably the greatest spectacle in all of sports. For the United States Socce…
Sports
finalist
Philadelphia Eagles Soar on #BlackSunday
Each year, the Philadelphia Eagles play just 16 games, 16 opportunities to showcase what we can do.…
Sports
finalist
World Cup Global Stadium: #JoinIn
The FIFA World Cup is a unique, quadrennial tournament. And by the end of it all, one sixth of the …
Sports
finalist
XFINITY - Your Home for the Most Live Sports
XFINITY leads the way with sports programing, but it isn't the only player in the space. To differe…

Nominees

Sports
#GoTeamUSA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
Sports
2014 FIFA World Cup on Univision
Univision's broadcast of the 2014 FIFA World Cup was one of the most successful - recording the 25 …
Sports
DeMarini’s #CWSWeaponsDrop
DeMarini, an aluminum bat manufacturing powerhouse, was looking for an exciting way to release its …
Sports
HBO Boxing
With a seamless broadcast integration strategy and a wide array of digital exclusive content, the H…
Sports
MLB Network's #FaceOfMLB
Could inaugural winner Joey Votto repeat? Would New York Yankees living legend Derek Jeter take th…
Sports
NFL UK: Using Content to Grow & Connect With A New Fan Base Abroad
The NFL dominates American sports with a passionate, well-established, multi-generational fan base …
Sports
Peperami World Cup
Sports
San Francisco Giants
Sports
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
Sports
WWE: The Social Voice of the WWE Universe
WWE's 10-person Social Media Team sets the pace for the sports-entertainment leader in the medium, …
Sports
Wimbledon 2014: Rising above the noise
Competing against the goliath that was the Fifa World Cup, Wimbledon held its own with an engaging …
Sports
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…