THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 7th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

Click here to see the previous winner and nominees.

Winner

Sports
winner
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup spo…

Finalists

Sports
finalist
#HELLWEEK Across America
DICK's Sporting Goods challenged Catalyst to develop a social media campaign for the back-to-school…
Sports
finalist
One Nation. One Team.
The FIFA World Cup is arguably the greatest spectacle in all of sports. For the United States Socce…
Sports
finalist
Philadelphia Eagles Soar on #BlackSunday
Each year, the Philadelphia Eagles play just 16 games, 16 opportunities to showcase what we can do.…
Sports
finalist
World Cup Global Stadium: #JoinIn
The FIFA World Cup is a unique, quadrennial tournament. And by the end of it all, one sixth of the …
Sports
finalist
XFINITY - Your Home for the Most Live Sports
XFINITY leads the way with sports programing, but it isn't the only player in the space. To differe…

Nominees

Sports
#GoTeamUSA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
Sports
2014 FIFA World Cup on Univision
Univision's broadcast of the 2014 FIFA World Cup was one of the most successful - recording the 25 …
Sports
DeMarini’s #CWSWeaponsDrop
DeMarini, an aluminum bat manufacturing powerhouse, was looking for an exciting way to release its …
Sports
HBO Boxing
With a seamless broadcast integration strategy and a wide array of digital exclusive content, the H…
Sports
MLB Network's #FaceOfMLB
Could inaugural winner Joey Votto repeat? Would New York Yankees living legend Derek Jeter take th…
Sports
NFL UK: Using Content to Grow & Connect With A New Fan Base Abroad
The NFL dominates American sports with a passionate, well-established, multi-generational fan base …
Sports
Peperami World Cup
Sports
San Francisco Giants
Sports
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
Sports
WWE: The Social Voice of the WWE Universe
WWE's 10-person Social Media Team sets the pace for the sports-entertainment leader in the medium, …
Sports
Wimbledon 2014: Rising above the noise
Competing against the goliath that was the Fifa World Cup, Wimbledon held its own with an engaging …
Sports
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…