With a seamless broadcast integration strategy and a wide array of digital exclusive content, the HBO Boxing Digital and Social Media Marketing team set out to transport our audience beyond the living room experience to reward our fans with a first-person look at our world-class athletes both in and outside of the ring.
Our approach to refining our content strategy and redefining the viewer experience helped to attract over 1 million new fans to HBO Boxing across the social media landscape, representing a 63% growth in 2014.