THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

The Next Black

Entered in Multi-Platform Campaign

About this entry

To spark interest in the low engagement subject of laundry, our idea was to investigate the trends and innovations that would shape the future of clothing. At a time when 'sustainable', 'fast fashion' and 'wearable-tech' are key industry buzzwords, the narrative ponders whether we're on the verge of a dramatic shift that will transform the way we produce, wear and care for clothing. The 40-minute documentary features some of the world's most forward-thinking people, each sharing ideas and concerns for the future. To launch the film, pre-screenings were held on top tier sites within business, fashion, tech and sustainability before the official release across most mainstream video-sharing sites.


Why does this entry deserve to win?

By providing value and unique storytelling that is different to what consumers are used to, we have managed to tap into ongoing conversations rather than "forcing" our messages out – something that the level of earned media & social engagement clearly proves. The content has even turned consumers and influencers into AEG brand ambassadors, sharing our story in their own networks.

Media

Video for The Next Black

Produced by

AEG & House of Radon

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.