THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 7th Annual Shorty Awards

TakePart World

Entered in Multi-Platform Campaign

About this entry

TakePart World debunks the myth that poor countries are doomed to stay poor and shines a light on the people, ideas, and innovations that are driving historic change in global health and development. TakePart World flips the script on the same old story of need in the world's "poorest" countries.

Forget what you think about the developing world and foreign aid. There's an insane amount of creativity, ingenuity and drive springing up from the places you least expected. There are a lot of people with heart from all kinds of backgrounds working in partnership to lift communities up. We find those stories and show them to you.

The campaign unfolds as a series of monthly "projects" each exploring a different theme, like foreign aid, justice, and resilience to name a few. All TakePart World content lives on our site takepart.com/world, where articles, galleries and features are produced daily in conjunction with the theme. The stories were also told through in-studio and in-field segments on our nightly news show TakePart Live, and our Africa field pieces continue to air in blocks on Pivot and online.

Why does this entry deserve to win?

To date, TakePart World has had over 2 million visits, over 2 million uniques, 6.8 million page views online, and over 1 million households reached on TV. Engagement rate was high with over 6 million in Facebook reach and a passionate community of over 14,000 email subscribers.

TakePart World inspires action. Our viewers and readers are called to take action through the Take Action Platform embedded as buttons or widgets alongside all of our content. These actions allow us to deliver insights about the effectiveness of content and engagement of our users. And we are proud to report that our content drove over 7,000 action completions in the form of petitions, awareness, and pledges.

From actions petitioning to support the Energize Africa Act to supporting moms who deserve reproductive health care, or even joining the movement to end extreme global poverty, our community has shown amazing support by lending their voices through these actions. These actions were created in partnership with organizations like ONE.org, the International Rescue Committee, and the Global Poverty Project, to name a few.


Media

Video for TakePart World

Entrant Company / Organization Name

Participant Media, TakePart

Link

Entry Credits