THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 7th Annual Shorty Awards

American Dad TBS Social Media

Entered in Multi-Platform Campaign, Humor

About this entry

Brands: American Dad, TBS, Fox

Agency: Relevant 24

GOALS:

• Re-engage & activate the large American Dad fan base (19M Facebook, 668k Twitter)

• Make noise with big fan & social-forward promotional stunts

• Speak the language of the fans and leverage Seth MacFarlane's strong social following

• Drive home the brand new season on TBS

OUTCOME:

Since transitioning the American Dad social pages from Fox to TBS in September 2014, American Dad's social engagement on Facebook and Twitter has grown exponentially with the help of paid media:

In addition, we launched Roger's Instagram account in October 2014, which has garnered a total of 214k followers and counting. As a breakout character, we wanted to give our fans a chance to see Roger "gone wild" in his many personas, and within 24 hours we reached 22k followers.

Why does this entry deserve to win?


Media

Video for American Dad TBS Social Media

Entrant Company / Organization Name

TBS Social Media and Marketing Teams, Relevant 24 Social Agency, Fox

Links

Entry Credits