THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Multi-Platform Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media and digital marketing campaign. Objectives may include (but are not limited to) takeovers, partnerships and sponsorships.

See previous winners and honorees here.
Start an entry in this category
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
95th Oscars Influencers, Partnerships, and Collaborations Strategy
Create inspiring content with Content Creators (influencers), partners, and talent (Oscar winners, …
All About That Base with Meghan Trainor
From makeup tutorials to organization hacks, social media offers inspiration in all shapes and size…
Ariana Madix x Duracell “I Buy My Own Batteries”
Bravo's Vanderpump Rules - the #1 watched cable series for the 18-49 demo - is known for its messy …
Artists Against Book Bans
In the summer of 2023, MoveOn kicked off a campaign to combat rising book bans across the country. …
Beef Baby
Oscar Mayer had just launched their campaign for their new 100% all beef, beef franks. But we neede…
Crunchyroll's Suzume - Influencer Film Campaign
The animated film “Suzume” follows the journey of a young girl who must track down and close a seri…
Delta Air Lines - “In Pursuit of Inspiration: Human Moments”
Delta Air Lines was looking to raise awareness among SAM traveler audiences traveling to the US. We…
Digital Voices X The Hunger Games: The Ballad of Songbirds and Snakes
Lionsgate, a global content powerhouse, captivates next-gen audiences worldwide through a vast libr…
Dreamforce Goes "Corporate"
Every year, Dreamforce takes over San Francisco, drawing thousands to its mix of keynotes, demos, a…
FIS’ #Finpact: The Power of B2B Influencer Relationships Built on Co-Created Content
In financial services, brand awareness varies greatly depending on the stakeholder and their busine…
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
How I Met Your Father Live Taping Influencer Partnership Activation
Hulu Original  “How I Met Your Father” is inspired by the long-running sitcom of a similar name. Th…
How the World's Most Powerful Fighter Jet Engine is Made
To set the stage, this influencer project was activated in support of Pratt & Whitney, an RTX busin…
IZEA + Cactus: NHL Colorado Avalanche 2023 Influencer Program
Our primary objective was to grow the NHL fan base locally, specifically focusing on Gen Z. We team…
Instagram Connection
Instagram’s “Connection” campaign set out to position Instagram as THE social platform that GenZ us…
Jake Paul x Rush Royale
In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primar…
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Laura Geller Beauty x Wheel of Fortune Limited Edition Makeup Collection
Through customer feedback, Laura Geller Beauty identified a significant portion of its core audienc…
Lenovo Tech World 2023 Creator Activation
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
Microsoft Bing, WBD, and Charles Barkley present “The Match,” a celebrity golf showdown
In a world that is moving at the speed of AI, Microsoft Bing needed to be at the forefront of the c…
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
No Time to Wait with Kareem Abdul-Jabbar
Atrial Fibrillation (AFib) is the most common type of irregular heartbeat and increases the risk of…
Oatly Works In (Almost) Everything
Milk has enjoyed a few thousand years at the top. So even though Oatly has been selling oat-base…
OnePlus Open for Everything Launch Campaign
With the launch of the the OnePlus Open, OnePlus’ first foldable smartphone with Hasselblad technol…
Pie Lovers Unite
Edwards’ brand awareness is much lower than its three main frozen pie competitors—Marie Callender's…
Red Lobster: Lobster & Shrimp Celebration / Shirley Cesar TV
The holiday season is a time for celebration, marked by indulgent traditional foods and gatherings …
SpartanNash Influencer League 2023
As part of SpartanNash’s ongoing mission to deliver the ingredients for a better life, the company …
Starbucks “Amplify Your Happy”
Starbucks was looking to reach multicultural consumers across our network to drive awareness and co…
Strawberries and Creamin’ by Yung Gravy x Dr Pepper
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Stumble Guys X MrBeast
“Stumble Guys”  has taken the mobile gaming world by storm, capturing the hearts of Gen Z players w…
Tabby Bag Takeover Featuring Fashion Influencers
Shoplooks collaborated with Coach on a multi-platform influencer campaign to introduce the revival …
Teen Wolf: Holland Rodden and Colton Haynes Mental Health is Health Campaign
To activate the Teen Wolf fandom to support their peers through their mental health journey, we had…
The Ants Underground Kingdom | US Antsqueenlive Campaign
Gaming developer StarUnion, in partnership with IZEA, launched a groundbreaking influencer campaign…
The Army - Salute to Summer
Our mission was clear: Redefine perceptions of and possibilities in The U.S. Army to inspire the ne…
The Grillin' Maidens
Bar-S Foods is a value brand that makes hot dogs, sausages, lunchmeat, bacon, and other items, and …
The Most Searched Songwriter
For Google's 25th anniversary, we looked back on the most-searched people, places, and moments of t…
The M·A·C CREW
MAC was long known as a brand on the pulse of prestige beauty and pop culture - winning its fans’ h…
The Super Board 2.0
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar
Twiggy Full Circle
eBay is home to millions of pre-owned and vintage fashions but lacked fashion credentials. eBay was…
Uber ‘Comfort Electric’
The objective of Uber's Comfort Electric campaign was to revolutionize the perception of sustainabl…
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
Welcome to Final Fantasy XVI
INCREASE GLOBAL AWARENESS AND COMMUNICATE ACCESSIBILITY Final Fantasy XVI is the most accessible…
Welcome to my Super Bowl Suite ft. Matt James
As a longtime NFL sponsor, Courtyard by Marriott set out to captivate the attention of its target g…
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…
‘B Energised’ Summer Campaign
The objective of the UK & Irish Mushrooms Summer Campaign was to elevate awareness surrounding the …