THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Multi-Platform Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media and digital marketing campaign. Objectives may include (but are not limited to) takeovers, partnerships and sponsorships.

See previous winners and honorees here.

Winner

Multi-Platform Partnership
winner
Ripley’s Believe It or Not! Making History With Kim Kardashian At The Met Gala
Ripley’s mission is to both entertain and educate – sparking conversations like the discourse aroun…

Finalists

Multi-Platform Partnership
finalist
gold honor
Martha Stewart Goes Fall Naturale With Green Mountain Coffee Roasters
People should feel even better about the Green Mountain Coffee Roasters Fall Seasonals line since t…
Multi-Platform Partnership
finalist
silver honor
#Hanguponit
In the crowded and Apple-dominated mobile phone category, product IS cultural currency. And, with n…
Multi-Platform Partnership
finalist
bronze honor
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Multi-Platform Partnership
finalist
bronze honor
Smile x "Pass The Smile"
Smiling is hardly the first thing that comes to mind when you think of horror films, but what if a …
Multi-Platform Partnership
finalist
bronze honor
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
Multi-Platform Partnership
finalist
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Multi-Platform Partnership
finalist
Aspercreme - Asperqueens
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Multi-Platform Partnership
finalist
DJ Khaled x Jordan Brand
In DJ Khaled's first retail launch with Jordan Brand, it was paramount that we bring Khaled's infec…
Multi-Platform Partnership
finalist
Dare To Doja - JBL x Doja team up
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Multi-Platform Partnership
finalist
Dove US 2022 Influencer Community
Dove celebrates the power of the many—recognizing beauty in us all and the wisdom in celebrating wo…
Multi-Platform Partnership
finalist
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Multi-Platform Partnership
finalist
God of War: Ragnarök - All Parents Can Relate
When creating the campaign for God of War Ragnarok’s launch we were tasked with two main commercial…
Multi-Platform Partnership
finalist
audience honor
Meta: Are We There Yet?
In 2021 Facebook rebranded to Meta, sparking a lot of questions—but mostly “What *IS* the metaverse…
Multi-Platform Partnership
finalist
The Luxury Collection – Tastemakers
Stories with The Luxury Collection are best told from our travelers themselves. Each unique perspec…
Multi-Platform Partnership
finalist
Your Best is Best/Combo Feeding Story with Bobbie and Ashley Graham
Our objective for the Your Best is Best campaign, developed with the organic baby formula company B…
Multi-Platform Partnership
finalist
gOD-Talk 2.0: Hip-Hop & #BlackFaith
gOD-Talk 2.0: Hip-Hop & #BlackFaith is the seventh episode of the award-winning web series presente…

Nominees

Multi-Platform Partnership
Alka-Seltzer drops new hangover-relief product with help from T-Pain and Influencers
Alka Seltzer has a rich brand history, and in decades past has been well-known for its most famous …
Multi-Platform Partnership
BRACH’S #TeamCandyCorn
For decades, a debate spicier than any pumpkin spice latte has marked the official start of fall…ar…
Multi-Platform Partnership
Cholula Cinco De Madre
For many Mexican brands, Cinco de Mayo is the critical moment of the year. Cholula wanted to build …
Multi-Platform Partnership
Could It Be HCM? Campaign Featuring Jared Butler
Situation Analysis HCM can be a serious heart condition, yet most people with HCM don’t even know …
Multi-Platform Partnership
Dear Diary
Photoshop Express, Adobe’s photo-editing mobile app, challenged us to launch a holiday campaign on …
Multi-Platform Partnership
Facebook & Instagram: Pa Mi Gente LHHM
Get Latinx Gen Z and YAs to see Facebook and Instagram as a place that pushes Latinx culture forwar…
Multi-Platform Partnership
Focus On Your Lungs: A Screening You Don’t Want To Miss
Although lung cancer is the leading cause of cancer death in the U.S., when found early, before it …
Multi-Platform Partnership
Headspace and Star Wars™
Headspace and Star Wars™ joined forces to launch exclusive content featuring the most iconic charac…
Multi-Platform Partnership
How Mavrck and Premier Protein Activated Creators Across TikTok, Instagram, Pinterest, & Youtube
Premier Protein’s mission is to give its customers the energy they need to get the most out of each…
Multi-Platform Partnership
How Spectrum Brands and Mavrck Activated Four Pet Brands For A Holiday Campaign
Spectrum Brands is a global supplier of top brands in the home improvement, garden, personal care, …
Multi-Platform Partnership
Icy Hot Pro - Rise From Pain
For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the b…
Multi-Platform Partnership
Influencers Title Sequence Campaign
In the Hulu Original “Reboot,” Keegan Michael-Key and Johnny Knoxville lead the dysfunctional, wash…
Multi-Platform Partnership
JW Marriott — JW Garden x Lily Kwong
In 2022, JW Marriott deepened its connections to holistic well-being with the JW Garden — spaces at…
Multi-Platform Partnership
Life insurance—an easy decision
Life Insurance Awareness Month (LIAM), created and coordinated by the nonprofit organization Life H…
Multi-Platform Partnership
Modern Warfare II Tastemakers
In preparation for the release of Call of Duty: Modern Warfare II, we set out to expand our audienc…
Multi-Platform Partnership
Nature Nate’s Influencer Partnership with Alex Snodgrass, The Defined Dish
To celebrate the launch of the award-winning Nate’s Hot Honey, we wanted to work with an influencer…
Multi-Platform Partnership
New York Times Games Chess Replay
On June 13th 2022, The New York Times Games launched a new game, Chess Replay. Chess Replay feature…
Multi-Platform Partnership
Panchayat #SelfieWithLauki (Selfie With Bottle gourd)
Amazon Prime Video, one of India’s leading OTT services, was coming back with the second season of …
Multi-Platform Partnership
Paramount, Santiago of the Seas Toy Launch Campaign
In October of 2020, Paramount launched the Santiago of the Seas franchise on NickJr as a way to con…
Multi-Platform Partnership
SkinMedica Influencer Campaign
Create high energy influencer content sharing real skin stories from a diverse mix of creators with…
Multi-Platform Partnership
Southwest Airlines “Go with Heart”
For the Southwest “Go with Heart” influencer campaign, our goal was to raise awareness of the uniqu…
Multi-Platform Partnership
The Luxury Collection – A Letter From Calvin Royal III
The Luxury Collection hotels and resorts are intrinsically connected to their respective destinatio…
Multi-Platform Partnership
The Wheel Of Time
Amazon Prime Video, one of India’s leading OTT services, was coming out with a new show - The Wheel…
Multi-Platform Partnership
UpNext: Creative Industries (Latin America and the Caribbean)
The UpNext series positioned IFC as key player in the fast-growing global creative economy. Using i…
Multi-Platform Partnership
“It’s Your Run” with Brooks and David Harbour
In 2022, Brooks deployed a first-ever global brand campaign, designed to reach and inspire everyone…