THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series.

See previous winners and honorees here.

Winner

Branded Series
winner
audience honor
Overheard At Northrop Grumman
Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mant…

Finalists

Branded Series
finalist
gold honor
Barbie You Can Be Anything Series
After releasing four successful episodes in 2021, the Barbie You Can Be Anything Series returned wi…
Branded Series
finalist
silver honor
Sony Presents: Creator to Creator - Uncharted
Last year, we launched our Creator to Creator series, which brings together creators from different…
Branded Series
finalist
bronze honor
Behr Paint Company 'To DIY For' Campaign
Behr Paint has, over the years, positioned itself as a DIY coach, motivating consumers to overcome …
Branded Series
finalist
Meaning in the Mountains
After Montana’s record-breaking 2020-2021 Winter Season, it was evident that the continued sustaina…
Branded Series
finalist
Meta: Are We There Yet?
In 2021 Facebook rebranded to Meta, sparking a lot of questions—but mostly “What *IS* the metaverse…
Branded Series
finalist
PBC: Accounting Comedy Web Series
With the massive retirement of boomers in the industry, the accounting professional population is d…
Branded Series
finalist
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…
Branded Series
finalist
Reimagining the Future with Smarter IT Infrastructure
At Lenovo, we have always focused on human-centered innovation – from devices to the data center, w…
Branded Series
finalist
SPLIT Series | A Spotlight on Dual-Identities at Icahn Mount Sinai
When you walk through the doors of the Icahn School of Medicine at Mount Sinai, you will quickly co…
Branded Series
finalist
Start Here
The world is complicated. The news doesn’t have to be.  Start Here is the flagship online explai…
Branded Series
finalist
The Link Up
Xfinity partnered with REVOLT’s internal creative agency #000000 (Pronounced ‘Black’) to create the…
Branded Series
finalist
The Love Connection
In an increasingly digital world, we all need human connection. In the LGBTQ+ community, these conn…
Branded Series
finalist
Vivid: The perspective of a blind NASCAR fan
Kolby Garrison is an avid fan who follows the ins and outs of one of the most immersive sports in t…
Branded Series
finalist
World Cup 101 on TikTok
The 2022 World Cup took place in Al Jazeera’s home country and because of that proximity the news o…

Nominees

Branded Series
88rising x Honda
Since 2013, Honda has been providing a platform for rising artists to share their stories of imagin…
Branded Series
Blaze’s Amazing Race Through Time
Based on the Nickelodeon show, Blaze & the Monster Machines, Blaze’s Amazing Race Through Time is…
Branded Series
Creators of West Hollywood - Best Branded Series
Tapping into its reputation as “The Creative City,” Creators of West Hollywood is an innovative des…
Branded Series
Dell Technologies: Proven + Modern Cloud Data Protection Series
To communicate the depth and breadth of the Dell data protection portfolio of software and services…
Branded Series
Firefox Presents
Firefox is the nerdy, counter-culture, free and open source web browser that has a mission to make …
Branded Series
Flash Pack's Man to Man series, published on SOLO, the online magazine for people in their 30s & 40s
As an adventure travel company, Flash Pack's content could safely stay within the remit of travel. …
Branded Series
H-E-B's Be the Change: Supplier Spotlight Videos
H-E-B serves all Texans. The brand was founded on the unwavering belief that each and every person …
Branded Series
Harry Potter Magical Movie Moments: Season 2
In Season 2, Harry Potter Magical Movie Moments continue to drive awareness for kid-targeted, produ…
Branded Series
Hodinkee Studio - “A Promaster’s Journal”
Hodinkee is the leading destination for all things watches and horology. The brand offers rich stor…
Branded Series
Inspiration Series
Kia believes that movement that inspires can come from anyone, anywhere. So we used our social chan…
Branded Series
Monster High Mysteries
Ever wanted to step into a magical high school filled with monsters, mythical creatures, and more? …
Branded Series
PwC’s Take on Tomorrow
There are plenty of great podcasts about the challenges the world faces, and plenty more about busi…
Branded Series
RA&A Lab Briefing: Top Takeaways Video Series
The RA&A Lab is the idea generator and content incubator for Richard Attias & Associates (RA&A), a …
Branded Series
Ride Guys - Entertainment YouTube Series
Universal Parks and Resorts destinations are big, awesome, and thrilling.  Every year we have a goa…
Branded Series
RuPaul's Drag Race The Pit Stop
In 2022, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Branded Series
TA7: The Story of Tim Anderson
The White Sox conceptualized, edited and produced a five-episode documentary series, exploring shor…
Branded Series
The Ultimate College Football Road Trip Sponsored By Dos Equis
Charlotte Wilder brought fans a completely unique look at eight of the nation’s most exciting colle…
Branded Series
USGA & Golf Digest | An Even Playing Field: The U.S. Adaptive Open
In 2022, the USGA added a new national championship to their annual roster of prestigious events— t…
Branded Series
W Hotels - Suite Talk
The W Hotels brand is known for its bold and dynamic social media presence. In 2022, we relaunched …
Branded Series
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
Branded Series
Will Someone Please Explain
Zendesk is the champion of great service everywhere for everyone, and powers billions of conversati…
Branded Series
‘ACADEMY SEEN’ with Nick Barili
The Academy of Motion Picture Arts and Sciences launched its first ever Latinx focused interview se…