Branded Series in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series.

See previous winners and honorees here.

Winner

Overheard At Northrop Grumman

Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mant…

Finalists

Barbie You Can Be Anything Series

After releasing four successful episodes in 2021, the Barbie You Can Be Anything Series returned wi…

Sony Presents: Creator to Creator - Uncharted

Last year, we launched our Creator to Creator series, which brings together creators from different…

Behr Paint Company 'To DIY For' Campaign

Behr Paint has, over the years, positioned itself as a DIY coach, motivating consumers to overcome …

Meaning in the Mountains

After Montana’s record-breaking 2020-2021 Winter Season, it was evident that the continued sustaina…

Meta: Are We There Yet?

In 2021 Facebook rebranded to Meta, sparking a lot of questions—but mostly “What *IS* the metaverse…

PBC: Accounting Comedy Web Series

With the massive retirement of boomers in the industry, the accounting professional population is d…

Quest for Craft

Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…

Reimagining the Future with Smarter IT Infrastructure

At Lenovo, we have always focused on human-centered innovation – from devices to the data center, w…

SPLIT Series | A Spotlight on Dual-Identities at Icahn Mount Sinai

When you walk through the doors of the Icahn School of Medicine at Mount Sinai, you will quickly co…

The world is complicated. The news doesn’t have to be. Start Here is the flagship online explai…

Xfinity partnered with REVOLT’s internal creative agency #000000 (Pronounced ‘Black’) to create the…

The Love Connection

In an increasingly digital world, we all need human connection. In the LGBTQ+ community, these conn…

Vivid: The perspective of a blind NASCAR fan

Kolby Garrison is an avid fan who follows the ins and outs of one of the most immersive sports in t…

World Cup 101 on TikTok

The 2022 World Cup took place in Al Jazeera’s home country and because of that proximity the news o…

Nominees

88rising x Honda

Since 2013, Honda has been providing a platform for rising artists to share their stories of imagin…

Barbie You Can Be Anything Series

After releasing four successful episodes in 2021, the Barbie You Can Be Anything Series returned wi…

Behr Paint Company 'To DIY For' Campaign

Behr Paint has, over the years, positioned itself as a DIY coach, motivating consumers to overcome …

Blaze’s Amazing Race Through Time

Based on the Nickelodeon show, Blaze & the Monster Machines, Blaze’s Amazing Race Through Time is…

Creators of West Hollywood - Best Branded Series

Tapping into its reputation as “The Creative City,” Creators of West Hollywood is an innovative des…

Dell Technologies: Proven + Modern Cloud Data Protection Series

To communicate the depth and breadth of the Dell data protection portfolio of software and services…

Firefox Presents

Firefox is the nerdy, counter-culture, free and open source web browser that has a mission to make …

Flash Pack's Man to Man series, published on SOLO, the online magazine for people in their 30s & 40s

As an adventure travel company, Flash Pack's content could safely stay within the remit of travel. …

H-E-B's Be the Change: Supplier Spotlight Videos

H-E-B serves all Texans. The brand was founded on the unwavering belief that each and every person …

Harry Potter Magical Movie Moments: Season 2

In Season 2, Harry Potter Magical Movie Moments continue to drive awareness for kid-targeted, produ…

Hodinkee Studio - “A Promaster’s Journal”

Hodinkee is the leading destination for all things watches and horology. The brand offers rich stor…

Inspiration Series

Kia believes that movement that inspires can come from anyone, anywhere. So we used our social chan…

Meaning in the Mountains

After Montana’s record-breaking 2020-2021 Winter Season, it was evident that the continued sustaina…

Meta: Are We There Yet?

In 2021 Facebook rebranded to Meta, sparking a lot of questions—but mostly “What *IS* the metaverse…

Monster High Mysteries

Ever wanted to step into a magical high school filled with monsters, mythical creatures, and more? …

Overheard At Northrop Grumman

Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mant…

PBC: Accounting Comedy Web Series

With the massive retirement of boomers in the industry, the accounting professional population is d…

PwC’s Take on Tomorrow

There are plenty of great podcasts about the challenges the world faces, and plenty more about busi…

Quest for Craft

Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…

RA&A Lab Briefing: Top Takeaways Video Series

The RA&A Lab is the idea generator and content incubator for Richard Attias & Associates (RA&A), a …

Reimagining the Future with Smarter IT Infrastructure

At Lenovo, we have always focused on human-centered innovation – from devices to the data center, w…

Ride Guys - Entertainment YouTube Series

Universal Parks and Resorts destinations are big, awesome, and thrilling. Every year we have a goa…

RuPaul's Drag Race The Pit Stop

In 2022, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…

SPLIT Series | A Spotlight on Dual-Identities at Icahn Mount Sinai

When you walk through the doors of the Icahn School of Medicine at Mount Sinai, you will quickly co…

Sony Presents: Creator to Creator - Uncharted

Last year, we launched our Creator to Creator series, which brings together creators from different…

The world is complicated. The news doesn’t have to be. Start Here is the flagship online explai…

TA7: The Story of Tim Anderson

The White Sox conceptualized, edited and produced a five-episode documentary series, exploring shor…

Xfinity partnered with REVOLT’s internal creative agency #000000 (Pronounced ‘Black’) to create the…

The Love Connection

In an increasingly digital world, we all need human connection. In the LGBTQ+ community, these conn…

The Ultimate College Football Road Trip Sponsored By Dos Equis

Charlotte Wilder brought fans a completely unique look at eight of the nation’s most exciting colle…

USGA & Golf Digest | An Even Playing Field: The U.S. Adaptive Open

In 2022, the USGA added a new national championship to their annual roster of prestigious events— t…

Vivid: The perspective of a blind NASCAR fan

Kolby Garrison is an avid fan who follows the ins and outs of one of the most immersive sports in t…

W Hotels - Suite Talk

The W Hotels brand is known for its bold and dynamic social media presence. In 2022, we relaunched …

The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…

Will Someone Please Explain

Zendesk is the champion of great service everywhere for everyone, and powers billions of conversati…

World Cup 101 on TikTok

The 2022 World Cup took place in Al Jazeera’s home country and because of that proximity the news o…

‘ACADEMY SEEN’ with Nick Barili

The Academy of Motion Picture Arts and Sciences launched its first ever Latinx focused interview se…