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The Ultimate College Football Road Trip Sponsored By Dos Equis

Entered in Branded Series


Charlotte Wilder brought fans a completely unique look at eight of the nation’s most exciting college football games this fall through The Ultimate College Football Road Trip sponsored by Dos Equis. With on-site social content delivered throughout the course of each weekend, Wilder experienced the best each campus had to offer in the days leading up to Saturday’s big games. Each week, she sought out to experience the best tailgates, game day traditions and local heroes in the area before heading into the stadium to take in the game day atmosphere first-hand. Content was shared across FOX Sports' digital and social platforms, including the FOX Sports app,, Twitter, Facebook and YouTube, with additional content featured across @CFBONFOX social channels.

Strategy and Execution

The Ultimate College Football Road Trip sponsored by Dos Equis was dedicated to spotlighting the best experiences that college football has to offer. College football is the rhythm of Fall Saturdays across the country - and with that in mind, Charlotte Wilder visited eight of the biggest games over the course of the season to bring forward the people, traditions and rivalries that make it so special. 

Here’s the schedule:

Sept. 3: Oregon vs. Georgia in Atlanta
Sept. 10: Alabama at Texas
Sept. 24: Florida at Tennessee
Oct. 8: Auburn at Georgia
Oct. 15: Penn State at Michigan
Nov. 5: Florida at Texas A&M
Nov. 19: USC at UCLA
Nov. 26: Michigan at Ohio State


From spotlighting the female-owned businesses supporting the University of Texas football team to visiting iconic ice cream establishments at the University of Michigan to meeting the goodest of puppers at the University of Tennessee to uncovering amazing art at the University of Georgia, Wilder was able to uncover the unique and fun stories that helped showcase fans' love of college football while generating millions of views across social media and FOX Sports' digital properties. 


Video for The Ultimate College Football Road Trip Sponsored By Dos Equis

Entrant Company / Organization Name

FOX Sports


Entry Credits