Kia believes that movement that inspires can come from anyone, anywhere. So we used our social channels to find them. We documented stories about the diverse, groundbreaking people, places, and ideas that are shaping both our today and tomorrow.
Our individuals’ stories were brought to life with unscripted interviews that gave audiences an in-depth and personal view of their lives. Their compelling and relatable tales highlighted the beauty and diversity in what inspires us. Our goal was to increase engagement on Kia’s social channels.
We created 3 documentary films with photography assets that were leveraged across IG, TikTok and other social platforms.
Bring movement that inspires, our new brand positioning line, to life on all social platforms. Using the brand guidelines as our guiding light, we strived to continually inspire and engage our target audience, the Creators of Tomorrow, through content, storytelling, and partnerships that reinforce the brand and product.
We created short film episodes that consisted of interviews and footage of our individuals demonstrating their passions and obstacles — along with incorporating a Kia vehicle into their life and work. Each episode focused on how movement, no matter where it originates or what circumstances surround it, can serve as an inspiration in anyone’s life. And that anything is possible.
Kia’s “Inspiration Series” garnered 367,989 impressions, 11,888 engagements, and a 3.2% ER.
