THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

finalist
Own Your Age Ft. Leanne Morgan
In a recent study by AARP, 81% of women over 50 said they felt pressure to look and dress younger. …
finalist
Wendy’s Frosty Fix
Wendy’s iconic Frosty treats are a hallmark of our brand. But in the fast-paced world of quick serv…
finalist
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
finalist
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
finalist
America's Most Flavorful Comeback
In May 2024, Red Lobster’s bankruptcy announcement shook the internet. Fans flooded social media wi…
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
finalist
Goodyear Blimp is Funny?!
You know how maddening it is when someone says their target audience is “everyone”? Or when someone…
finalist
Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
finalist
Sleep with Rain
Running a small business is hard. Small business owners’ optimism hit a 10-year low, and they repor…
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WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…

Nominees