THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

Humor
finalist
Own Your Age Ft. Leanne Morgan
In a recent study by AARP, 81% of women over 50 said they felt pressure to look and dress younger. …
Humor
finalist
Wendy’s Frosty Fix
Wendy’s iconic Frosty treats are a hallmark of our brand. But in the fast-paced world of quick serv…
Humor
finalist
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
Humor
finalist
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
Humor
finalist
America's Most Flavorful Comeback
In May 2024, Red Lobster’s bankruptcy announcement shook the internet. Fans flooded social media wi…
Humor
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Humor
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Humor
finalist
Goodyear Blimp is Funny?!
You know how maddening it is when someone says their target audience is “everyone”? Or when someone…
Humor
finalist
Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
Humor
finalist
Sleep with Rain
Running a small business is hard. Small business owners’ optimism hit a 10-year low, and they repor…
Humor
finalist
WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…

Nominees

Humor
A Frankly Genius Prank: 7-Eleven Launches Big Bite Hot Dog Sparkling Water
This Case Study is Confidential.
Humor
Billie, Your Scent Bestie
Bath & Body Works fans spoke...and we listened. When customers asked for the return of Billie (our …
Humor
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Humor
J2O Posh Perspectives
J2O, the UK’s number one adult soft drink, was launching a new range of Ready To Drink mocktails (a…
Humor
The One to Watch
Max is the one to follow for The One To Watch. It’s the entry point for our audience to learn about…
Humor
The Real Nests of Tribeca Reunion
This project was a social extension of DIRECTV’s commercial campaign, bringing its main characters—…
Humor
The Replacer
To Launch Call of Duty Black Ops 6, we took our iconic brand character, The Replacer, and made it f…
Humor
W Hotels "Cheeky Text"
Amidst a crowded platform, we sought to break through the noise on TikTok, and to drive cultural re…
Humor
You've Got Options
Anyone who's ever tried to find a doctor knows what a pain in the ass it can be. Which is one reaso…
Humor
e.l.f. SKIN - Holy Hydration
Pimple picking, sleeping in your makeup, not getting enough sleep… There’s no denying it,  we’ve al…