THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
America's Most Flavorful Comeback
In May 2024, Red Lobster’s bankruptcy announcement shook the internet. Fans flooded social media wi…

Finalists

Humor
finalist
gold honor
Own Your Age Ft. Leanne Morgan
In a recent study by AARP, 81% of women over 50 said they felt pressure to look and dress younger. …
Humor
finalist
silver honor
Wendy’s Frosty Fix
Wendy’s iconic Frosty treats are a hallmark of our brand. But in the fast-paced world of quick serv…
Humor
finalist
bronze honor
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
Humor
finalist
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
Humor
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Humor
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Humor
finalist
audience honor
Goodyear Blimp is Funny?!
You know how maddening it is when someone says their target audience is “everyone”? Or when someone…
Humor
finalist
Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
Humor
finalist
Sleep with Rain
Running a small business is hard. Small business owners’ optimism hit a 10-year low, and they repor…
Humor
finalist
WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…

Nominees

Humor
A Frankly Genius Prank: 7-Eleven Launches Big Bite Hot Dog Sparkling Water
This Case Study is Confidential.
Humor
Billie, Your Scent Bestie
Bath & Body Works fans spoke...and we listened. When customers asked for the return of Billie (our …
Humor
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Humor
J2O Posh Perspectives
J2O, the UK’s number one adult soft drink, was launching a new range of Ready To Drink mocktails (a…
Humor
The One to Watch
Max is the one to follow for The One To Watch. It’s the entry point for our audience to learn about…
Humor
The Real Nests of Tribeca Reunion
This project was a social extension of DIRECTV’s commercial campaign, bringing its main characters—…
Humor
The Replacer
To Launch Call of Duty Black Ops 6, we took our iconic brand character, The Replacer, and made it f…
Humor
W Hotels "Cheeky Text"
Amidst a crowded platform, we sought to break through the noise on TikTok, and to drive cultural re…
Humor
You've Got Options
Anyone who's ever tried to find a doctor knows what a pain in the ass it can be. Which is one reaso…
Humor
e.l.f. SKIN - Holy Hydration
Pimple picking, sleeping in your makeup, not getting enough sleep… There’s no denying it,  we’ve al…