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From the 17th Annual Shorty Awards
A Frankly Genius Prank: 7-Eleven Launches Big Bite Hot Dog Sparkling Water
Winner in
Retail & E-Commerce
Entered in
Humor
Objectives
This Case Study is Confidential.
Strategy and Execution
This Case Study is Confidential.
Results
This Case Study is Confidential.
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Entrant Company / Organization Name
United Entertainment Group and Edelman, 7-Eleven
Links
https://www.foodandwine.com/7-eleven-big-bite-hot-dog-sparkling-water-8621452
https://www.complex.com/life/a/backwoodsaltar/7-eleven-announces-hot-dog-flavored-sparkling-water
https://www.foodworldnews.com/articles/70621/20240402/best-april-fools-award-goes-7-eleven-hot-dog-flavored.htm
https://parade.com/food/internet-reacts-hot-dog-flavored-sparkling-water-7-eleven
Entry Credits
Genna Scisci
SVP at UEG
Shannon Lynch
Senior Manager, Communications at 7-Eleven
Christy Mitchell
Senior Manager, Culture, Social Media & 7-Collection at 7-Eleven
Lauren Friesenhahn
Senior Specialist, Culture, Social Media & 7-Collection at 7-Eleven
Marissa Eddings
Head of Brand, Advertising, Media, In-store Marketing and In-house Creative Agency at 7-Eleven
Laura Fries
EVP at Edelman
Shannon Frieser
SVP, Media Relations at UEG
Kiara McKinney
Director at UEG
Olivia Ferraro
Senior Manager at UEG
Brighton Chen
Coordinator at UEG
Hope Runyan
Communications Associate Manager at 7-Eleven
Stephanie Shaw
Head of Communications at 7-Eleven
Matt DeNesnera
VP at Edelman
Kristin Lapsley
Account Supervisor at Edelman
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