THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.
#BestPhonesForever
Despite Google being a household name, Pixel is still a challenger brand in the mobile phone catego…
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Burn the Burns
Spend a day on our social pages and you’ll see that despite your typical hate comments, many people…
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Duolingo - 'Living With Lily'
Duolingo’s cast of mascots have become a beloved part of the brand’s product and marketing. They ha…
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
Holy Humor: How Upward Used Humor to Drive Virality & Community Engagement
Upward, owned by Match group, is a Christian dating app designed to facilitate meaningful connectio…
Hot Dogs Are Not A Contest
In 2023, Heinz launched its first-ever global platform: Heinz inspires irrational love. The platfor…
Jack in the Box | TikTok Channel
Jack in the Box’s entire TikTok strategy is to grow their cult-like following by serving them exact…
Jeopardy! - "Cat Butt"
In 2023, few Jeopardy! players made as much of a comedic impact on America's Favorite Quiz Show tha…
Material: Chuck E. Cheese
Millennial parents held a dusty image of Chuck E. Cheese in their memories: outdated, dark and dirt…
NYE Please Leave by 9
Tap into cultural moments and social trends with an only-on-Etsy spin that elevates our breadth of …
Saylor for Amazon Prime Comedy
With Prime Video’s subscriber base and slate of Original programming growing, the service also soug…
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Sonic Social Takeover 2023
The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…
TITANÍQUE MAKES A SPLASH ON SOCIAL MEDIA
Our goal was to use humor to create a playful and culturally relevant online space for a show parod…
The Crust The World Craves
For two years we listened to people relentlessly beg for Pretzel Crust pizza, a product that’s as u…
Unwrapped
Every year, Grindr compiles anonymous aggregated data from our global user base and surveys our com…
Wisconsin Cheese's Wedgewater Spa
In Wisconsin, we believe in the power of cheese to make the world a better place. Great cheese can …
e.l.f. SKIN x Snooki - Please Tan Responsibly
In 2023, e.l.f. SKIN launched their new sun care collection, Suntouchable. This timing coincided wi…