THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
Uber Eats presents "DON'T RUN OUT"
Uber Eats grabbed headlines with their Uber Eats Convenience offering with a candy-led campaign tha…

Finalists

Contest or Promotion
finalist
gold honor
audience honor
DORITOS x SUPER BOWL LVI: FLAMIN' HOT OR NOT LIVE SWEEPSTAKES
A leader in its category and legacy Super Bowl advertiser, DORITOS is no stranger to bold, disrupti…
Contest or Promotion
finalist
DQ Fall Blizzard Scented Pillow Sweepstakes
How does a brand that’s famous for summer treats stay top of mind during fall? With the trendie…
Contest or Promotion
finalist
Laffy Taffy: The Summer of Laffter
For America’s favorite taffy brand, our challenge was simple: drive consideration and sales for Laf…
Contest or Promotion
finalist
Pizza Pursuit
Due to the pandemic, food delivery apps experienced rapid growth especially among millennials, so P…
Contest or Promotion
finalist
WeAreTeachers + Lysol Clear the List Giveaway
It’s no secret that many teachers pay out of pocket for their classroom essentials, especially duri…
Contest or Promotion
finalist
Wormy World Championships
Ever since the Stagg EKG Electric Kettle launched in 2017, Fellow has been on a mission to provide …

Nominees

Contest or Promotion
"Boatload of Busch"
How do you turn a beer with a passionate cult following into a mainstream mover? That’s what we wer…
Contest or Promotion
#INeedaTrueCar Sweepstakes
Buying a car has been especially difficult since the pandemic with the increase in prices and the d…
Contest or Promotion
30 Stays 300 Days
The objective of this project was to effectively engage and captivate the TikTok community through …
Contest or Promotion
Ally Racing's Koker's Garage
As the official sponsor of the No. 48 Hendrick Chevrolet in the NASCAR Cup Series, Ally knows that …
Contest or Promotion
Apartments.com ‘Sleigh It Forward’ Holiday 2022
No one knows more about renting or cares more about renters than Apartments.com—especially during t…
Contest or Promotion
Democratizing Space Travel Through the Power of Dreams
With the united goal of democratizing space travel for all of humanity, Omaze (an online charity fu…
Contest or Promotion
DoubleTree Doodle Contest x National Chocolate Chip Cookie Day
DoubleTree by Hilton is unique in the hotel space. Unlike other hotel brands, DoubleTree by Hilton …
Contest or Promotion
Lost Yet Found Rebrand Campaign
The Bermuda Tourism Authority (BTA) initiated campaign with rollout focused around the release of t…
Contest or Promotion
MGM Resorts The Wild Wild Quest
In February 2022, MGM Resorts International rebranded its loyalty program from M life Rewards to MG…
Contest or Promotion
The Athlete's Foot: The Athlete of The Mic
The Athlete of the Mic contest is one of The Athlete's Foot's favorite annual events they host as i…
Contest or Promotion
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …