THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
Contest or Promotion
"Boatload of Busch"
How do you turn a beer with a passionate cult following into a mainstream mover? That’s what we wer…
Contest or Promotion
#INeedaTrueCar Sweepstakes
Buying a car has been especially difficult since the pandemic with the increase in prices and the d…
Contest or Promotion
30 Stays 300 Days
The objective of this project was to effectively engage and captivate the TikTok community through …
Contest or Promotion
Ally Racing's Koker's Garage
As the official sponsor of the No. 48 Hendrick Chevrolet in the NASCAR Cup Series, Ally knows that …
Contest or Promotion
Apartments.com ‘Sleigh It Forward’ Holiday 2022
No one knows more about renting or cares more about renters than Apartments.com—especially during t…
Contest or Promotion
DORITOS x SUPER BOWL LVI: FLAMIN' HOT OR NOT LIVE SWEEPSTAKES
A leader in its category and legacy Super Bowl advertiser, DORITOS is no stranger to bold, disrupti…
Contest or Promotion
DQ Fall Blizzard Scented Pillow Sweepstakes
How does a brand that’s famous for summer treats stay top of mind during fall? With the trendie…
Contest or Promotion
Democratizing Space Travel Through the Power of Dreams
With the united goal of democratizing space travel for all of humanity, Omaze (an online charity fu…
Contest or Promotion
DoubleTree Doodle Contest x National Chocolate Chip Cookie Day
DoubleTree by Hilton is unique in the hotel space. Unlike other hotel brands, DoubleTree by Hilton …
Contest or Promotion
Laffy Taffy: The Summer of Laffter
For America’s favorite taffy brand, our challenge was simple: drive consideration and sales for Laf…
Contest or Promotion
Lost Yet Found Rebrand Campaign
The Bermuda Tourism Authority (BTA) initiated campaign with rollout focused around the release of t…
Contest or Promotion
MGM Resorts The Wild Wild Quest
In February 2022, MGM Resorts International rebranded its loyalty program from M life Rewards to MG…
Contest or Promotion
Pizza Pursuit
Due to the pandemic, food delivery apps experienced rapid growth especially among millennials, so P…
Contest or Promotion
The Athlete's Foot: The Athlete of The Mic
The Athlete of the Mic contest is one of The Athlete's Foot's favorite annual events they host as i…
Contest or Promotion
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
Contest or Promotion
Uber Eat's presents "DONT RUN OUT"
Uber Eat’s grabbed headlines with their Uber Eat's Convenience offering with a candy-led campaign t…
Contest or Promotion
WeAreTeachers + Lysol Clear the List Giveaway
It’s no secret that many teachers pay out of pocket for their classroom essentials, especially duri…
Contest or Promotion
Wormy World Championships
Ever since the Stagg EKG Electric Kettle launched in 2017, Fellow has been on a mission to provide …