The objective of this project was to effectively engage and captivate the TikTok community through the creation of educational and informative content that highlights Marriott Bonvoy's portfolio of hotel brands and travel offerings.
The project aimed to foster a sense of authenticity and encourage the creation of user-generated content (UGC) which supports and promotes Marriott Bonvoy's programs. Furthermore, the project sought to establish a strong social media presence for Marriott Bonvoy by developing a robust and dynamic calendar of social-first content for the TikTok platform.
We ran a contest on Tiktok, using the #30Stays300Days hashtag, encouraging creators to submit videos detailing why they should be selected as one of our three TikTok correspondents. The three winning TikTokers were then sent around the globe to all 30 extraordinary hotel brands in 300 days and shared their experiences along the way on Marriott Bonvoy’s TikTok channel. This project required extensive travel planning and coordination with the Tiktok creators and hotel property managers.
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