THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
Yiddish for Bagel
There were over 13 million Yiddish speakers before the Holocaust, but only 600,000 in 2021. Duoling…

Finalists

Contest or Promotion
finalist
silver honor
@ebaysneakers presents The Sneaker Hunt X Mike Perry
In an effort to more authentically connect with sneaker enthusiasts, a core audience for eBay, the …
Contest or Promotion
finalist
silver honor
Chipotle Mexican Grill x Roblox Boorito
Every Halloween, Chipotle fans look forward to the brand’s annual Boorito promotion, which it’s bee…
Contest or Promotion
finalist
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Contest or Promotion
finalist
bronze honor
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
Contest or Promotion
finalist
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Contest or Promotion
finalist
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
Contest or Promotion
finalist
audience honor
It's a Wonderful Lifetime Holiday Games
It comes as no surprise as the holiday season is often referred to as the ‘most wonderful time of t…
Contest or Promotion
finalist
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
Contest or Promotion
finalist
Tinker Bottles
To further build Michelob ULTRA’s credibility within the NBA, the brand team up with iconic sneaker…

Nominees

Contest or Promotion
Club Diet Coke
With the avid and loyal fanbase Diet Coke has, we knew that our super fans were in a club of their …
Contest or Promotion
D-I-Whyy
Background & Project Overview  Our customers do so many amazing things in their communities and …
Contest or Promotion
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
Contest or Promotion
FreeDOM Day Campaign
The Indian Independence day story is special. The story of a country regaining its autonomy and fre…
Contest or Promotion
Jack Daniel's New Calle
Develop a Latinx music program that leveraged Jack Daniel’s two-pronged music strategy (Iconic Acce…
Contest or Promotion
Reviving Brach's Pick-A-Mix
Brach’s is a family-favorite candy that has been around since 1904, famous for its Pick-A-Mix once …
Contest or Promotion
The Kendra Scott Mother’s Day Personal Time Off Fund
Kendra Scott is a jewelry designer and founder, but foremost, a mother. In 2021, we set out to incr…
Contest or Promotion
Tinder - ‘Put Yourself Out There’
Tinder came to Adolescent Content asking to help shift their brand perception from "hook-up" cultur…
Contest or Promotion
Under Armour Flow State Challenge
After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig …
Contest or Promotion
iHeartRadio Jingle Ball Tour White Elephant Gift Exchange
Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Since it is the …
Contest or Promotion
“Meat Expectations This Father’s Day”
We had a solid understanding that the main consumer of our products were men and the main purchaser…