THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Finalists

finalist
silver honor
@ebaysneakers presents The Sneaker Hunt X Mike Perry
In an effort to more authentically connect with sneaker enthusiasts, a core audience for eBay, the …
finalist
silver honor
Chipotle Mexican Grill x Roblox Boorito
Every Halloween, Chipotle fans look forward to the brand’s annual Boorito promotion, which it’s bee…
finalist
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
finalist
bronze honor
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
finalist
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
finalist
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
finalist
audience honor
It's a Wonderful Lifetime Holiday Games
It comes as no surprise as the holiday season is often referred to as the ‘most wonderful time of t…
finalist
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
finalist
Tinker Bottles
To further build Michelob ULTRA’s credibility within the NBA, the brand team up with iconic sneaker…

Nominees

finalist
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
finalist
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
finalist
silver honor
@ebaysneakers presents The Sneaker Hunt X Mike Perry
In an effort to more authentically connect with sneaker enthusiasts, a core audience for eBay, the …
finalist
silver honor
Chipotle Mexican Grill x Roblox Boorito
Every Halloween, Chipotle fans look forward to the brand’s annual Boorito promotion, which it’s bee…
Club Diet Coke
With the avid and loyal fanbase Diet Coke has, we knew that our super fans were in a club of their …
D-I-Whyy
Background & Project Overview  Our customers do so many amazing things in their communities and …
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
FreeDOM Day Campaign
The Indian Independence day story is special. The story of a country regaining its autonomy and fre…
finalist
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
finalist
bronze honor
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
finalist
audience honor
It's a Wonderful Lifetime Holiday Games
It comes as no surprise as the holiday season is often referred to as the ‘most wonderful time of t…
Jack Daniel's New Calle
Develop a Latinx music program that leveraged Jack Daniel’s two-pronged music strategy (Iconic Acce…
Reviving Brach's Pick-A-Mix
Brach’s is a family-favorite candy that has been around since 1904, famous for its Pick-A-Mix once …
finalist
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
The Kendra Scott Mother’s Day Personal Time Off Fund
Kendra Scott is a jewelry designer and founder, but foremost, a mother. In 2021, we set out to incr…
Tinder - ‘Put Yourself Out There’
Tinder came to Adolescent Content asking to help shift their brand perception from "hook-up" cultur…
finalist
Tinker Bottles
To further build Michelob ULTRA’s credibility within the NBA, the brand team up with iconic sneaker…
Under Armour Flow State Challenge
After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig …
winner
Yiddish for Bagel
There were over 13 million Yiddish speakers before the Holocaust, but only 600,000 in 2021. Duoling…
iHeartRadio Jingle Ball Tour White Elephant Gift Exchange
Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Since it is the …
“Meat Expectations This Father’s Day”
We had a solid understanding that the main consumer of our products were men and the main purchaser…