THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 4th Annual Shorty Awards Best Use of Facebook in a Campaign

With more than 500 million users, and a “like" button on millions of web pages, Facebook is a must for marketers. This award honors the most successful use of Facebook in a marketing campaign-- the best campaign-specific pages, Facebook integrations, games, or promotions, that produced the most effecive results.

Nominees

"Aim High" - Warner Bros. Entertainment Produces First Social Series
In October 2011, Warner Bros. Digital Distribution (WBDD) announced the debut of the first-ever Fac…
finalist
American Airlines Customers Fly for the Cure on Facebook During Breast Cancer Awareness Month
In 2008, American Airlines became Susan G. Komen for the Cure’s® first Lifetime Promise Partner, pl…
Carnival Cruise Lines Launches New Cruise Ship on Facebook
Carnival Cruise Lines partnered with Buddy Media to launch a Facebook presence for its newest cruis…
Coca-Cola Summer 125
My Coke Rewards (MCR) is one of the nation’s largest loyalty programs. Coca-Cola Summer is a major …
Dirty Dancing Romance Resort
2012 marks the 25th Anniversary of Dirty Dancing. The Dirty Dancing phenomenon holds a captive audi…
Doug the Puppet
In an effort to broaden the company’s reach to a new and younger audience for the release of the 20…
Doug, the Orange Spokespuppet
Our challenge was to assimilate our target’s internet culture in the hopes of starting a conversati…
Fido Casting Call
The Fido Casting Call contest was officially launched on October 6, 2011. This search for the next …
finalist
HBO: Game of Thrones - Facebook
In January 2011, HBO began to harness the power of Facebook with the launch of the official Game of…
winner
HBO’s True Blood “Immortalize Yourself" Facebook Application
HBO tasked Definition 6 to create a unique promotional event for the Season Four Premiere of “True …
Kirkland's Cha-Ching! Campaign
The Cha-Ching! campaign was designed to grow the Facebook "likes" on the Kirkland's page and turn o…
Mystery Miles: More Than 230,000 Take Flight on Facebook With The AAdvantage Program
SITUATION ANALYSIS In early 2011, the American Airlines AAdvantage marketing team approached We…
finalist
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true int…
Passport America
Passport America was a social marketing campaign to grow Copa Airlines' Facebook fan base, generate…
finalist
Secret Mean Stinks
For teen girls worldwide, bullying isn’t a buzzword. It’s real. So why are girls mean to other girl…
Storage Wars S2: Facebook Fan Page
Facebook communities have become increasingly important to the network as they give A&E shows’ most…
The Glee Project Bing Fan Favorite
To engage our target audience of social media savvy young women, Oxygen created a season-long, mult…
Unlock The New Ford Mustang
In November 2011, in honor of the highly anticipated debut of the never-before-seen 2013 Ford Musta…
VH-1 Single Ladies: Single & Liking It
“Single Ladies" is a modern, sexy series set in Atlanta that explores the lives of three different …
VH-1 Tough Love: Ditch or Date
On the VH1 reality series “Tough Love", the show’s host Steve Ward attempts to help a group of eigh…
Visit Salt Lake
Visit Salt Lake and its members provide assistance to convention and meeting planners, tourism prof…