The Cha-Ching! campaign was designed to grow the Facebook "likes" on the Kirkland's page and turn our fans into brand evangelists. We used a cash-based incentive, a custom Facebook game with swappable daily prizes and shopping badges (or coupons) to reward fans for playing repeatedly. We also leveraged Facebook ads to drive new customers to the Kirkland's page and emailed our customer database. During the Cha-Ching! promotion, Kirkland's became the 6th fastest growing page on Facebook. In 28 days, we increased Facebook fans by 5,308%, and had more than 13 million views of wall posts - a 460% increase. We achieved a 5.3 ROI for our Facebook ads. The Cha-Ching campaign met all of its goals and exceeded expectations.