THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 4th Annual Shorty Awards Best Use of Game Mechanics (Gamification) in a Social Media Campaign

While some would argue that life itself is a game, the social web is certainly turning out to be like a game, as demonstrated by companies like Foursquare and Zynga. This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn’t need to be for a game, it just needs to incorporate gaming mechanics such as points, leaderboards, badges, incentives and challenges.

Nominees

finalist
Beat the GMAT Gamifies the Business School Community With Badgeville
As one of the world’s largest social networks for MBA applicants, Beat the GMAT was looking for a w…
finalist
CENTURY 21 BUYS REAL ESTATE IN NGMOCO’S WE CITY
In conjunction with appssavvy, Century 21 and Mullen identified an opportunity to reach today’s soc…
Dirty Dancing Romance Resort
2012 marks the 25th Anniversary of Dirty Dancing. The Dirty Dancing phenomenon holds a captive audi…
Identified
Using Facebook data, Identified lets companies organize and rank candidates, and lets candidates se…
Kirkland's Cha-Ching! Campaign
The Cha-Ching! campaign was designed to grow the Facebook "likes" on the Kirkland's page and turn o…
winner
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true int…
Passport America
Passport America was a social marketing campaign to grow Copa Airlines' Facebook fan base, generate…
Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!! We've got it all! We've got podcasts! We've g…
VH-1 Single Ladies: Single & Liking It, game mechanics
“Single Ladies" is a modern, sexy series set in Atlanta that explores the lives of three different …
finalist
VH-1 Tough Love: Ditch or Date
On the VH1 reality series “Tough Love", the show’s host Steve Ward attempts to help a group of eigh…