ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 4th Annual Shorty Awards

Beat the GMAT Gamifies the Business School Community With Badgeville

Finalist in Gamification

About this entry

As one of the world’s largest social networks for MBA applicants, Beat the GMAT was looking for a way to increase awareness and participation for its recently launched MBA Watch online community – a social network for business-school applicants to find people and resources to increase their chances of being accepted into top-tier MBA programs. In 7 months since MBA Watch launched, 10-20% of admitted students at top business schools like Harvard, Stanford, Wharton and Kellogg have been actively participating in MBA Watch. Also, weekly pageviews of MBA Watch increased from 8K pageviews per week shortly after launch to over 90K pageviews and 2,000 comments per week – more traffic than most any other business-school related site. With Badgeville, Beat the GMAT created a social media campaign via game mechanics for MBA Watch. With Badgeville’s Social Fabric game notifications implementation, Beat the GMAT increased pages-per-visit by 195%, and time on site by 370%.Although Beat the GMAT stands as the world’s largest social network for MBA applicants, and helps more than 2 million people students, administrators and business professionals to each year, it needed to utilize the most innovative social technologies in order to help as many students apply and be accepted to the MBA programs of their choice. In order to do so, Beat the GMAT’s partnership with Badgeville was built to increase the organization’s ability to encourage its community to learn, share, teach and support each other throughout the MBA admissions process. However, while MBA Watch provided a valuable social network and thousands of resources for nearly every MBA program – including school profiles, number of applicants, range of GMAT scores, student demographics and rankings and articles – the site, like and social network, would only thrive if users were willing to contribute and answer each others questions. The results were not only tremendous, but enabled more than 8,000 users to perform 50,000 activities within the MBA Watch community. Furthermore, since the campaign began, more than 70,000 rewards were given in recognition of social, community-based actions like submitting information, responding to community questions, ranking and reading content and much more. By using social, game mechanics like Social Fabric, Beat the GMAT was able to increase pages-per-visit by 195%, and total time spent within the MBA Watch community by 370%. After studying the impacts of game mechanics as a way to measure and influence user behaviors, the organization then witnessed an increase of 8,000 comments within the community per month, and the universities themselves benefitted with community recognition – more than 900 community members “followed" their favorite schools during each month following the implementation of game mechanics and Badgeville’s Social Fabric game platform, Beat the GMAT also implemented two different Leader Boards for each school. The Honor Roll leaderboard recognized and celebrated members who were accepted by the top business schools. The Most Active leaderboard recognized members who posted the most comments. As a result, between 10-20% of all admitted students at top business school reported their status within MBA Watch, and users posted 2,000 comments per week about business schools.

Why does this entry deserve to win?

• Beat The GMAT Team - http://www.beatthegmat.com/mba/about • Beat The GMAT Press Coverage - http://www.beatthegmat.com/mba/press

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Entry Credits