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Special Project

Special Project NEW!
From the 4th Annual Shorty Awards


Entered in Gamification

About this entry

Using Facebook data, Identified lets companies organize and rank candidates, and lets candidates see how they are ranked by companies. Identified analyzes the work history, education, and demographic data of 202 million Facebook users, and tracks the hiring behaviors of thousands of companies to produce an Identified Score for people, companies, and schools. Over 1.5 million professionals, and corporations, access Identified Scores to evaluate career opportunities and make hiring decisions. Founded 2010 in San Francisco, Identified is the largest database of professional information based on Facebook. Identified was conceived as a data research initiative at Stanford University’s MBA and Engineer programs by Brendan Wallace and Adeyemi Ajao and grew virally across campus, signing up 80 percent of the university in just one week before being shut down by administration. Identified raised $5.5M from Draper Fisher Jurvetson’s Tim Draper and Bill Draper, Innovation Endeavors and others. Social recruiting is heating up with several new players angling to be the "next LinkedIn" for young professionals using Facebook as the platform. The challenge is, Facebook was never designed as a professional network - it's just where everyone hangs out, and by everyone we mean 850 million people. How Gamification helps us make Facebook information more useful Currently only about 8% of Facebook profiles are truly "recruitable" The majority do not contain enough professional information to be valuable in the job market. Identified pulls basic professional data from Facebook and uses gamification to get people to input more information -- essentially creating an online resume and using that information to generate a ranking (with points) or "Identified Score". The ranking has proven addictive and is quickly emerging as a new benchmark for professional relevance. Five months after its launch, Identified announced it had 1.5 million active users and had mapped professional information for 202 million Facebook users. Identified's gamification element is helping to organize the massive amounts of professional data points (we have billions) available on social media into relevant snapshots, providing insight into the job market that never previously existed.

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