Visit Salt Lake and its members provide assistance to convention and meeting planners, tourism professionals, media, and visitors. Each year, more than one million visitors use our Salt Lake Visitor Information Center, our web site, and our social networks to obtain information about Salt Lake and area businesses and services. • Position Salt Lake as a premier Winter tourist destination that goes beyond just snow-sports by showcasing all there is to do and see in the area • Increase Visit Salt Lake’s fan base, follower base and share with friends • Excite and increase time spent and conversation on Facebook Page We built an interactive and exciting campaign that allows fans to experience all that Salt Lake has to offer, share their creations with friends, and enter for a chance to win a trip for a dream winter vacation. Features: Facebook Apps, Facebook Platform, Marketplace Ads, Facebook PagesAs of January 11, 2012, we have attracted a total number of 8,405 new fans since the start of the campaign on November 24, 2011. The Dream Winter Vacation app has had a total of 4,457 tab views so far. • Objectives: Awareness, Preference, Online Traffic, Recommendation After reaching many of the original set goals, the Dream Winter Vacation app, as a part of the Visit Salt Lake Facebook page included fans as well as drew in an entire new audience.