THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 6th Annual Shorty Awards Best Tumblr Campaign

This award honors the most effective and creative campaigns on Tumblr. Describe how you integrated Tumblr into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Winner

Tumblr Campaign
winner
"The Signal" Lexus Tumblr
On the surface, "The Signal" is a striking fashion Tumblr featuring high-quality, edgy, stylized im…

Finalists

Tumblr Campaign
finalist
Capitol Couture
Watson/DG was presented with the challenge of creating a socially driven, long-lead marketing cam…
Tumblr Campaign
finalist
Converse Music Tumblr
Converse has always been a blank canvas for culture. So we set out to continue that tradition in so…
Tumblr Campaign
finalist
Project Drive-In Tumblr
At the end of 2013, drive-in theaters faced a big problem. The movie industry’s switch from film to…

Nominees

Tumblr Campaign
'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in an…
Tumblr Campaign
Game of Thrones Tumblr
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
Tumblr Campaign
Kenny Powers of Eastbound & Down's Hall of F***in' Fame
In anticipation of Eastbound & Down’s final season curtain call, we created Kenny Powers’ Hall of F…
Tumblr Campaign
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Tumblr Campaign
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of t…
Tumblr Campaign
Sanjay and Craig's Rad Awesome Tumblr
When Nickelodeon launched their newest animated series, Sanjay and Craig, we took to Tumblr to spre…
Tumblr Campaign
Verizon "Powerful Answers" Tumblr
Verizon is more than the country’s leading wireless brand. It’s a powerful technology company pione…