THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 6th Annual Shorty Awards Best Tumblr Campaign

This award honors the most effective and creative campaigns on Tumblr. Describe how you integrated Tumblr into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Winner

Tumblr Campaign
winner
"The Signal" Lexus Tumblr
On the surface, "The Signal" is a striking fashion Tumblr featuring high-quality, edgy, stylized im…

Finalists

Tumblr Campaign
finalist
Capitol Couture
Watson/DG was presented with the challenge of creating a socially driven, long-lead marketing cam…
Tumblr Campaign
finalist
Converse Music Tumblr
Converse has always been a blank canvas for culture. So we set out to continue that tradition in so…
Tumblr Campaign
finalist
Project Drive-In Tumblr
At the end of 2013, drive-in theaters faced a big problem. The movie industry’s switch from film to…

Nominees

Tumblr Campaign
winner
"The Signal" Lexus Tumblr
On the surface, "The Signal" is a striking fashion Tumblr featuring high-quality, edgy, stylized im…
Tumblr Campaign
'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in an…
Tumblr Campaign
finalist
Capitol Couture
Watson/DG was presented with the challenge of creating a socially driven, long-lead marketing cam…
Tumblr Campaign
finalist
Converse Music Tumblr
Converse has always been a blank canvas for culture. So we set out to continue that tradition in so…
Tumblr Campaign
Game of Thrones Tumblr
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
Tumblr Campaign
Kenny Powers of Eastbound & Down's Hall of F***in' Fame
In anticipation of Eastbound & Down’s final season curtain call, we created Kenny Powers’ Hall of F…
Tumblr Campaign
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Tumblr Campaign
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of t…
Tumblr Campaign
finalist
Project Drive-In Tumblr
At the end of 2013, drive-in theaters faced a big problem. The movie industry’s switch from film to…
Tumblr Campaign
Sanjay and Craig's Rad Awesome Tumblr
When Nickelodeon launched their newest animated series, Sanjay and Craig, we took to Tumblr to spre…
Tumblr Campaign
Verizon "Powerful Answers" Tumblr
Verizon is more than the country’s leading wireless brand. It’s a powerful technology company pione…