THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 6th Annual Shorty Awards

L'Oreal Paris Live Golden Globes Beauty Lab

Entered in Real-Time Response, Luxury Goods, Tumblr Campaign, Animated GIFs, Tumblr of the Year

About this entry

The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautiful. We launched the platform with the L’Oréal Paris Live Golden Globes Beauty Lab—a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red carpet. The outcome? A total reinvention of the beauty tutorial as we know it, and record-breaking success for the newly named #1 Social Beauty Brand.

Media

Entrant Company / Organization Name

R/GA New York

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