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From the 6th Annual Shorty Awards

L'Oreal Paris Live Golden Globes Beauty Lab

Entered in Real-Time Response, Luxury Goods, Tumblr Campaign, Animated GIFs, Tumblr of the Year

About this entry

The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautiful. We launched the platform with the L’Oréal Paris Live Golden Globes Beauty Lab—a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red carpet. The outcome? A total reinvention of the beauty tutorial as we know it, and record-breaking success for the newly named #1 Social Beauty Brand.


Entrant Company / Organization Name

R/GA New York