The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautiful. We launched the platform with the L’Oréal Paris Live Golden Globes Beauty Lab—a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red carpet. The outcome? A total reinvention of the beauty tutorial as we know it, and record-breaking success for the newly named #1 Social Beauty Brand.
