3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 6th Annual Shorty Awards Best Use of Animated GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best Use of Animated GIFs by a media outlet, brand or agency. Click here to see last year's winner and finalists.


PEOPLE Magazine’s sexiest man alive, Adam Levine, launching his debut collection available exclusively at Kmart through Shop Your Way, the retailer’s premiere customer loyalty program offering unprecedented access to some of the most socially followed celebrities on the planet, is certainly cause for celebration. Teaming up with ICED Media to tap into the...
Bad Girls Club On-Air GIF Polls
Oxygen Digital prepared 4 animated GIFs that would live on http://vote.oxygen.com as well as Tumblr. We prompted fans to vote for these GIFs on air and drive them to http://vote.oxygen.com. Before the commercial break was over we would display the live results of the votes for fans. We used ATV technology to gather real-time data to display the on-air re...
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautiful. We launched the platform with the L’Oréal Paris Live Golden Globes Beauty Lab—a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red car...
Neutrogena - The Clear Truth Acne Hub
A new generation of teens is experiencing their first breakouts and is looking for guidance as they enter the skincare category. Problem is, their social networks are flooded with myths and misinformation about acne. The right information for clear skin is out there – but it’s buried in highly clinical sites where teens aren’t looking. As the leader in th...
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in both love and money. She resolves to make changes that will put her on the road to financial stability and to find someone to settle down with. In spite of the tough love and encouragement offered by her sassy mouthed animated piggy bank sidekick, Penny find...
Ruffles GIF Comic Book Series
In order to appeal to the nostalgic of twenty-something man-children and build awareness around Ruffles’ epically cheesy, B-movie action hero Ruff McThickridge, Ruffles created a first-of-kind series of GIF comic books. Each comic book parodies the feathered-hair, mustachioed men of seventies action films, but in a glorious GIF format that guys can share ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City