Oxygen Digital prepared 4 animated GIFs that would live on http://vote.oxygen.com as well as Tumblr. We prompted fans to vote for these GIFs on air and drive them to http://vote.oxygen.com. Before the commercial break was over we would display the live results of the votes for fans. We used ATV technology to gather real-time data to display the on-air results.GIFs have become an intrinsic part of social and digital media. But what about when this inherently social element makes its way on air? Oxygen Digital did just that - and we brought the fans along with us. The Bad Girls Club Onair GIF Polls leveraged our channel's most engaged audience and asked them to choose which GIF deserved to make its way on air. The fans could see the GIFs both on our site and on our Tumblr page. We used ATV technology to display the results on air in real-time.
