THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 6th Annual Shorty Awards

Converse Music Tumblr

Finalist in Animated GIFs, Tumblr Campaign

Entered in Tumblr of the Year

About this entry

Converse has always been a blank canvas for culture. So we set out to continue that tradition in social media. We turned to the only hub that respects the art community as much as Converse, and its fans, does—Tumblr—using it the way it was meant to be. Converse partnered with Internet artists to create stuff people actually care about. The only rule: post like a human. It paid off, with three of our collaborations shattering world records for most engaged sponsored post of all time. And now, Tumblr uses our site as a model for other brands on how to do it right.

Media

Entrant Company / Organization Name

R/GA New York

Link

Entry Credits