THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Branded Real-Time Response to a Major Event or Cultural Phenomenon

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event in real-time. We promised ourselves that we wouldn't use the term "real-time marketing" to describe this award.

Winner

Real-Time Response
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…

Finalists

Real-Time Response
finalist
Cap’n Crunch’s Viral Uniform Controversy
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s a…
Real-Time Response
finalist
DiGiorno: The Sound of Music Live
The rapport and trust we've built with the DiGIorno brand team allowed us to take a much-anticipate…
Real-Time Response
finalist
Dietz & Watson - LaserHam
LaserHam. It’s a story of nimble collaboration. Of relevance reliant on brevity. And of premium…
Real-Time Response
finalist
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Real-Time Response
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…

Nominees

Real-Time Response
#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
Real-Time Response
Airbnb #SochiProblems
When journalists began tweeting about the harsh accomodations in Sochi using the hashtag #SochiProb…
Real-Time Response
America's Baby
If you were anywhere around a television, radio, computer, smartphone, or even a person in July 201…
Real-Time Response
Aquaphor's Royal Baby Response
Year over year, Aquaphor remains mom’s trusted brand to care for baby’s gentle, sensitive skin, and…
Real-Time Response
Bieber Egg Post
After Justin Bieber vandalized his neighbor's house by tossing eggs, it dominated the news cycle. C…
Real-Time Response
Breaking Bad
After the series finale of Breaking Bad, fictional meth kingpin Walter White was officially "movin…
Real-Time Response
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
Real-Time Response
Earth's Best's Royal Bundle
Earth’s Best provides “better for baby" products with the freshest and purest ingredients, so paren…
Real-Time Response
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative commu…
Real-Time Response
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Real-Time Response
Landing Pads
In November 2013, Amazon CEO Jeff Bezos went on 60 Minutes to announce that the online retail giant…
Real-Time Response
Lydia should have switched to #Truvia #BreakingBad #SweetSwitch
Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the U.S. and …
Real-Time Response
Protein Service Announcement
To celebrate WestSoy’s new #BakedInBoulder redesign, reflecting the brand’s Colorado heritage and t…
Real-Time Response
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
Real-Time Response
The Orange Is The New Black Response to Justin Bieber
This tweet requires no introduction.#SaveJustinBieber
Real-Time Response
Tidy Cats: Kitten Week
Tidy Cats is always on with the internet. After all, we make products for cats and embracing the in…
Real-Time Response
Tryptophan
Realtor Century 21 is all about the comforts of home. And there's no time folks are more comfortabl…