THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 6th Annual Shorty Awards Best Branded Real-Time Response to a Major Event or Cultural Phenomenon

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event in real-time. We promised ourselves that we wouldn't use the term "real-time marketing" to describe this award.

Nominees

#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
Airbnb #SochiProblems
When journalists began tweeting about the harsh accomodations in Sochi using the hashtag #SochiProb…
America's Baby
If you were anywhere around a television, radio, computer, smartphone, or even a person in July 201…
Aquaphor's Royal Baby Response
Year over year, Aquaphor remains mom’s trusted brand to care for baby’s gentle, sensitive skin, and…
Bieber Egg Post
After Justin Bieber vandalized his neighbor's house by tossing eggs, it dominated the news cycle. C…
Breaking Bad
After the series finale of Breaking Bad, fictional meth kingpin Walter White was officially "movin…
finalist
Cap’n Crunch’s Viral Uniform Controversy
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s a…
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
finalist
DiGiorno: The Sound of Music Live
The rapport and trust we've built with the DiGIorno brand team allowed us to take a much-anticipate…
finalist
Dietz & Watson - LaserHam
LaserHam. It’s a story of nimble collaboration. Of relevance reliant on brevity. And of premium…
Earth's Best's Royal Bundle
Earth’s Best provides “better for baby" products with the freshest and purest ingredients, so paren…
finalist
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative commu…
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Landing Pads
In November 2013, Amazon CEO Jeff Bezos went on 60 Minutes to announce that the online retail giant…
Lydia should have switched to #Truvia #BreakingBad #SweetSwitch
Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the U.S. and …
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Protein Service Announcement
To celebrate WestSoy’s new #BakedInBoulder redesign, reflecting the brand’s Colorado heritage and t…
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…
The Orange Is The New Black Response to Justin Bieber
This tweet requires no introduction.#SaveJustinBieber
Tidy Cats: Kitten Week
Tidy Cats is always on with the internet. After all, we make products for cats and embracing the in…
Tryptophan
Realtor Century 21 is all about the comforts of home. And there's no time folks are more comfortabl…