THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 6th Annual Shorty Awards Best Branded Real-Time Response to a Major Event or Cultural Phenomenon

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event in real-time. We promised ourselves that we wouldn't use the term "real-time marketing" to describe this award.

Winner

Real-Time Response
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…

Finalists

Real-Time Response
finalist
Cap’n Crunch’s Viral Uniform Controversy
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s a…
Real-Time Response
finalist
DiGiorno: The Sound of Music Live
The rapport and trust we've built with the DiGIorno brand team allowed us to take a much-anticipate…
Real-Time Response
finalist
Dietz & Watson - LaserHam
LaserHam. It’s a story of nimble collaboration. Of relevance reliant on brevity. And of premium…
Real-Time Response
finalist
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Real-Time Response
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…

Nominees

Real-Time Response
#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
Real-Time Response
Airbnb #SochiProblems
When journalists began tweeting about the harsh accomodations in Sochi using the hashtag #SochiProb…
Real-Time Response
America's Baby
If you were anywhere around a television, radio, computer, smartphone, or even a person in July 201…
Real-Time Response
Aquaphor's Royal Baby Response
Year over year, Aquaphor remains mom’s trusted brand to care for baby’s gentle, sensitive skin, and…
Real-Time Response
Bieber Egg Post
After Justin Bieber vandalized his neighbor's house by tossing eggs, it dominated the news cycle. C…
Real-Time Response
Breaking Bad
After the series finale of Breaking Bad, fictional meth kingpin Walter White was officially "movin…
Real-Time Response
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
Real-Time Response
Earth's Best's Royal Bundle
Earth’s Best provides “better for baby" products with the freshest and purest ingredients, so paren…
Real-Time Response
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative commu…
Real-Time Response
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Real-Time Response
Landing Pads
In November 2013, Amazon CEO Jeff Bezos went on 60 Minutes to announce that the online retail giant…
Real-Time Response
Lydia should have switched to #Truvia #BreakingBad #SweetSwitch
Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the U.S. and …
Real-Time Response
Protein Service Announcement
To celebrate WestSoy’s new #BakedInBoulder redesign, reflecting the brand’s Colorado heritage and t…
Real-Time Response
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
Real-Time Response
The Orange Is The New Black Response to Justin Bieber
This tweet requires no introduction.#SaveJustinBieber
Real-Time Response
Tidy Cats: Kitten Week
Tidy Cats is always on with the internet. After all, we make products for cats and embracing the in…
Real-Time Response
Tryptophan
Realtor Century 21 is all about the comforts of home. And there's no time folks are more comfortabl…