THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 6th Annual Shorty Awards Best Branded Real-Time Response to a Major Event or Cultural Phenomenon

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event in real-time. We promised ourselves that we wouldn't use the term "real-time marketing" to describe this award.

Winner

Real-Time Response
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…

Finalists

Real-Time Response
finalist
Cap’n Crunch’s Viral Uniform Controversy
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s a…
Real-Time Response
finalist
DiGiorno: The Sound of Music Live
The rapport and trust we've built with the DiGIorno brand team allowed us to take a much-anticipate…
Real-Time Response
finalist
Dietz & Watson - LaserHam
LaserHam. It’s a story of nimble collaboration. Of relevance reliant on brevity. And of premium…
Real-Time Response
finalist
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Real-Time Response
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…

Nominees

Real-Time Response
#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
Real-Time Response
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
Real-Time Response
Airbnb #SochiProblems
When journalists began tweeting about the harsh accomodations in Sochi using the hashtag #SochiProb…
Real-Time Response
America's Baby
If you were anywhere around a television, radio, computer, smartphone, or even a person in July 201…
Real-Time Response
Aquaphor's Royal Baby Response
Year over year, Aquaphor remains mom’s trusted brand to care for baby’s gentle, sensitive skin, and…
Real-Time Response
Bieber Egg Post
After Justin Bieber vandalized his neighbor's house by tossing eggs, it dominated the news cycle. C…
Real-Time Response
Breaking Bad
After the series finale of Breaking Bad, fictional meth kingpin Walter White was officially "movin…
Real-Time Response
finalist
Cap’n Crunch’s Viral Uniform Controversy
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s a…
Real-Time Response
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
Real-Time Response
finalist
DiGiorno: The Sound of Music Live
The rapport and trust we've built with the DiGIorno brand team allowed us to take a much-anticipate…
Real-Time Response
finalist
Dietz & Watson - LaserHam
LaserHam. It’s a story of nimble collaboration. Of relevance reliant on brevity. And of premium…
Real-Time Response
Earth's Best's Royal Bundle
Earth’s Best provides “better for baby" products with the freshest and purest ingredients, so paren…
Real-Time Response
finalist
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Real-Time Response
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative commu…
Real-Time Response
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Real-Time Response
Landing Pads
In November 2013, Amazon CEO Jeff Bezos went on 60 Minutes to announce that the online retail giant…
Real-Time Response
Lydia should have switched to #Truvia #BreakingBad #SweetSwitch
Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the U.S. and …
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Real-Time Response
Protein Service Announcement
To celebrate WestSoy’s new #BakedInBoulder redesign, reflecting the brand’s Colorado heritage and t…
Real-Time Response
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
Real-Time Response
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…
Real-Time Response
The Orange Is The New Black Response to Justin Bieber
This tweet requires no introduction.#SaveJustinBieber
Real-Time Response
Tidy Cats: Kitten Week
Tidy Cats is always on with the internet. After all, we make products for cats and embracing the in…
Real-Time Response
Tryptophan
Realtor Century 21 is all about the comforts of home. And there's no time folks are more comfortabl…