After the series finale of Breaking Bad, fictional meth kingpin Walter White was officially "moving on." So realtor Century 21 did a faux listing for the prominently-featured house on the show, and seeded it with fans of the show on multiple social platforms. On a minimal investment, this effort reached tens of millions of people and was covered extensively in major mainstream media outlets. Without running any paid traditional media, Century 21 dominated the marketing news around the much-anticipated finale, even making several "best of 2103" lists in the advertising trades.
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