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Special Project

Special Project
From the 6th Annual Shorty Awards

Earth's Best's Royal Bundle

Entered in Real-Time Response


Earth’s Best provides “better for baby" products with the freshest and purest ingredients, so parents can nurture their baby’s health with the utmost confidence. As a the leader in organic baby food for 25 years, we are proud to make a range of products varying from organic formula to infant cereals, jarred baby food, chlorine free diapers and wipes, baby body care products, and snacks and meals for growing toddlers and children. As the leading organic baby food brand in the country, our best-in-class communication strategy is geared towards educating and delighting the mobile mom as she sneaks moments of solace through the screen of her smartphone between feedings, diaper changes, and playtime. As the news of parenthood advanced to the forefront of current events and emerged as a top trending topic throughout the larger social ecosystem, Earth’s Best took an opportunity to enter the real time dialogue on the relevant and topical announcement of the royal baby. In joining the celebration of this international news event through the Earth’s Best lens, our brand was thrilled to join the conversation about the shared excitement for these iconic new parents and their royal bundle. This post garnered a reach 80% higher than our average reach per post without the support of any paid media. This post also earned explosive impressions; a lift of 61% against average impressions per post leading to a 258% increase versus the average number of engaged users per post.


Entrant Company / Organization Name

ICED Media