13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 6th Annual Shorty Awards

Denny's iPancakes

Entered in Real-Time Response, Humor, Brand Response, Food & Beverage

About this entry

Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhone 5s. The post was meant to delight audiences with witty play on words and to create within them a craving for Denny’s signature fluffy golden, pancakes. Less than impressed with the lack of additional features presented with the iPhone 5s version, industry publications instead focused on the fact that the new phone came in gold rather than the just black and white. Denny’s capitalized on this momentum and published a creative play on words to playfully remind their customers that Denny’s pancakes have always come in gold. The post was featured on Denny’s various social media channels (Twitter, Facebook and Tumblr) and garnered over 3,800 mentions. The real-time marketing post shows relevancy, share ability, and the ability to connect with and communicate about significant pop- culture events.

Why does this entry deserve to win?

Facebook Post: Tumblr:


Produced by

Erwin Penland


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.