13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 6th Annual Shorty Awards Best Use of Social Media by One Brand Responding to Another Brand

This category honors an effective brand response to another brand on a social media platform. Responses may be related to a product, cause or campaign -- or simply a funny or heartfelt moment.


Banshee Culture Jacks 'Sons of Anarchy'
Cinemax invited Sons of Anarchy fans on Twitter to visit Banshee by culture jacking the Sons of Anarchy Season 6 finale by creating custom content that would appeal to SOAFX fans and buying Twitter keywords and hashtags related to Sons of Anarchy.The stunt proved to be a success when the Sons of Anarchy showrunner, Kurt Sutter, sent out a few tweets singing…
Cheez-It Gets "Smart"
In an effort to quickly gain followers for its newly minted Twitter account, Cheez-It initiated a Twitter conversation with Smart Car in a hilariously unique (and delicious) way.CHEEZ-IT had plenty of great content to share on its new Twitter handle, but no one to share it with. The brand needed to garner followers quickly in order to get real-time cheese n…
Chex Mix Recipe Response
When a fan engaged three of her favorite brands on Twitter, she started a friendly rivalry with a playful idea: make an Outback Bloomin’ Onion using Chex Mix and serve it on JetBlue. We took the joke and ran with it, quickly cooking up but three new Bloomin' Onion-inspired recipes which were quickly photographed and tweeted back. We took a fun fan idea an…
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhone 5s. The post was meant to delight audiences with witty play on words and to create within them a craving for Denny’s signature fluffy golden, pancakes. Less than impressed with the lack of additional features presented with the iPhone 5s version, industry pu…
Phone calls in stalls
69% of Americans have taken their phone into the bathroom with them. *ewww* 36% of Americans have admitted to taking a business call from the bathroom. *shudder* An untold number of horrified employees have witnessed these transgressions. And that's not the worst of it. Fifteen percent of Americans have dropped their phone in the toilet. By our c…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.