THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 6th Annual Shorty Awards Best Use of Social Media for Food & Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new liquor line, the opening of a restaurant, the promotion of a sustainable food brand and more.

Nominees

#DDTopChef
Taking center stage as the secret ingredient on Top Chef's Quickfire Challenge, Dunkin' Donuts gave…
#DunkinReplay
Dunkin’ Donuts has been a long-standing sponsor of ESPN’s Monday Night Football program. Previously…
Anchor Brewing Company - Beer is Social
As America's original craft brewery, Anchor Brewing Company has been brewing hand-crafted beers in …
finalist
Beefy Crunch Burrito
The Beefy Crunch Burrito isn't like any other menu item at Taco Bell. it has it's own devoted follo…
Cabo Diablo
Cabo Diablo is the newest addition to Campari America’s line of Cabo Wabo Tequilas. The liquid feat…
Coca-Cola: Doc Pemberton
Doc Pemberton is the 182-year-old digital reincarnation of Coca-Cola's beloved southern gentleman i…
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
Dunkin' Donuts Global Donut Day
To raise awareness about National Donut Day going international for the first time, Dunkin’ Donuts …
finalist
Green Giant - Raise A Giant (Bully Prevention)
One of the biggest emotional health issues facing families today is bullying. And while parents are…
finalist
Hostess: Prepare Your Cakeface
In 2013, after an 8-month absence from the marketplace, Hostess Brands was resurrected. But before …
finalist
Hot Pockets' "You Got What I Eat"
With hot rhymes and the world’s hottest woman on our side, Threshold Interactive and Hot Pockets ma…
finalist
Lay's 75 & Sunny
For the last 75 years, Lay’s has been an integral part of summer moments and memories. Lay’s wanted…
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
Milk Tackles Breakfast at Super Bowl XLVII
In 2013, The National Milk Mustache “got milk?" campaign debuted a first: a Super Bowl commercial s…
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos,…
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divide…
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied o…
Perfect Pop by Pop Secret
Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Pe…
Poptopia + Pop Dongle by Pop Secret
People have obviously made video games. But nobody’s attempted to make a smellable mobile game befo…
winner
Say It With Bacon
People love bacon, but they aren't particularly choosy about which bacon they love. Oscar Mayer ask…
Tombstone Pizza Bites of Fright
Tombstone Pizza wanted to be the Official Pizza of Halloween. They challenged us to help them secur…
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…
finalist
Wendy's Pretzel Bacon Cheeseburger Love Songs
When Wendy’s launched its new Pretzel Bacon Cheeseburger in test markets, we noticed an enormous vo…