THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Use of Social Media for Food & Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new liquor line, the opening of a restaurant, the promotion of a sustainable food brand and more.

Winner

Food & Beverage
winner
Say It With Bacon
People love bacon, but they aren't particularly choosy about which bacon they love. Oscar Mayer ask…

Finalists

Food & Beverage
finalist
Beefy Crunch Burrito
The Beefy Crunch Burrito isn't like any other menu item at Taco Bell. it has it's own devoted follo…
Food & Beverage
finalist
Green Giant - Raise A Giant (Bully Prevention)
One of the biggest emotional health issues facing families today is bullying. And while parents are…
Food & Beverage
finalist
Hostess: Prepare Your Cakeface
In 2013, after an 8-month absence from the marketplace, Hostess Brands was resurrected. But before …
Food & Beverage
finalist
Hot Pockets' "You Got What I Eat"
With hot rhymes and the world’s hottest woman on our side, Threshold Interactive and Hot Pockets ma…
Food & Beverage
finalist
Lay's 75 & Sunny
For the last 75 years, Lay’s has been an integral part of summer moments and memories. Lay’s wanted…
Food & Beverage
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divide…
Food & Beverage
finalist
Wendy's Pretzel Bacon Cheeseburger Love Songs
When Wendy’s launched its new Pretzel Bacon Cheeseburger in test markets, we noticed an enormous vo…

Nominees

Food & Beverage
#DDTopChef
Taking center stage as the secret ingredient on Top Chef's Quickfire Challenge, Dunkin' Donuts gave…
Food & Beverage
#DunkinReplay
Dunkin’ Donuts has been a long-standing sponsor of ESPN’s Monday Night Football program. Previously…
Food & Beverage
Anchor Brewing Company - Beer is Social
As America's original craft brewery, Anchor Brewing Company has been brewing hand-crafted beers in …
Food & Beverage
Cabo Diablo
Cabo Diablo is the newest addition to Campari America’s line of Cabo Wabo Tequilas. The liquid feat…
Food & Beverage
Coca-Cola: Doc Pemberton
Doc Pemberton is the 182-year-old digital reincarnation of Coca-Cola's beloved southern gentleman i…
Food & Beverage
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
Food & Beverage
Dunkin' Donuts Global Donut Day
To raise awareness about National Donut Day going international for the first time, Dunkin’ Donuts …
Food & Beverage
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
Food & Beverage
Milk Tackles Breakfast at Super Bowl XLVII
In 2013, The National Milk Mustache “got milk?" campaign debuted a first: a Super Bowl commercial s…
Food & Beverage
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos,…
Food & Beverage
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied o…
Food & Beverage
Perfect Pop by Pop Secret
Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Pe…
Food & Beverage
Poptopia + Pop Dongle by Pop Secret
People have obviously made video games. But nobody’s attempted to make a smellable mobile game befo…
Food & Beverage
Tombstone Pizza Bites of Fright
Tombstone Pizza wanted to be the Official Pizza of Halloween. They challenged us to help them secur…
Food & Beverage
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…