THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

Perfect Pop by Pop Secret

Entered in Food & Beverage, Branded Mobile App

Objectives

Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Perfect Pop. It helps make sure every single bag of Pop Secret is a perfect bag of Pop Secret. Open the app on your iPhone® and place it near (not on or in, please) your home or office microwave. Perfect Pop listens to the pops, waiting for the precise moment to let you know when your popcorn is perfect. Go, technology!The Perfect Pop App solved the age-old problem of people burning their microwave popcorn by listening to kernel popping frequency and alerting people when the popcorn is done.

Strategy and Execution

https://itunes.apple.com/us/app/perfect-popcorn/id635495757?ls=1&mt=8 http://www.popsecretlabs.com/post/51739708615/perfect-pop http://www.youtube.com/watch?v=VYQQtCD1VP4

Media

Entrant Company / Organization Name

Deutsch LA

Link

Entry Credits