THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 6th Annual Shorty Awards Best Use of Humor

This category honors a brand, agency, news outlet or personality that used Humor to effectively enhance it's social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

Nominees

#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
finalist
Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS
Cookie Monster learns a very important lesson about self-regulation from his new friend, actor Tom …
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
finalist
DiGiorno
We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to …
winner
Halloween Treats Gone Wrong
After Christmas, Halloween is the second largest commercial holiday in the United States. Each yea…
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative commu…
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
Nathan Fielder Twitter Stunts
Everyone knows that Nathan For You's Nathan Fielder is a master at using his extensive knowledge of…
Old Spice: Wolfdog
The scents of the new Wild Collection from Old Spice are so wild that the only way to promote them …
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
Tangible Media and Deep Silver's Saints Row IV
The latest version of Saints Row IV saw the revitalization of Johnny Gat, a staple character to the…
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social medi…
VEEP
Listen up, Veeple! The brilliantly offensive, Emmy award-winning HBO series Veep is rife with awkwa…
finalist
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was …
ZzzQuil Twitter
Before the launch of ZzzQuil, we asked ourselves, “Should a sleep-aid brand even be on Twitter?" Af…