THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 6th Annual Shorty Awards Best Use of Humor

This category honors a brand, agency, news outlet or personality that used Humor to effectively enhance it's social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

Winner

Humor
winner
Halloween Treats Gone Wrong
After Christmas, Halloween is the second largest commercial holiday in the United States. Each yea…

Finalists

Humor
finalist
Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS
Cookie Monster learns a very important lesson about self-regulation from his new friend, actor Tom …
Humor
finalist
DiGiorno
We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to …
Humor
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
Humor
finalist
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was …

Nominees

Humor
#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday …
Humor
finalist
Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS
Cookie Monster learns a very important lesson about self-regulation from his new friend, actor Tom …
Humor
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhon…
Humor
finalist
DiGiorno
We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to …
Humor
winner
Halloween Treats Gone Wrong
After Christmas, Halloween is the second largest commercial holiday in the United States. Each yea…
Humor
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative commu…
Humor
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
Humor
Nathan Fielder Twitter Stunts
Everyone knows that Nathan For You's Nathan Fielder is a master at using his extensive knowledge of…
Humor
Old Spice: Wolfdog
The scents of the new Wild Collection from Old Spice are so wild that the only way to promote them …
Humor
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Humor
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
Humor
Tangible Media and Deep Silver's Saints Row IV
The latest version of Saints Row IV saw the revitalization of Johnny Gat, a staple character to the…
Humor
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social medi…
Humor
VEEP
Listen up, Veeple! The brilliantly offensive, Emmy award-winning HBO series Veep is rife with awkwa…
Humor
finalist
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was …
Humor
ZzzQuil Twitter
Before the launch of ZzzQuil, we asked ourselves, “Should a sleep-aid brand even be on Twitter?" Af…